United States Eventing Association

Mrs. Pastures Supports the USEA Volunteer Incentive Program in 2024

The United States Eventing Association, Inc. (USEA) is proud to welcome Mrs. Pastures® Cookies for Horses as a “Silver Level Sponsor of the USEA Volunteer Incentive Program (VIP)” and the “Presenting Sponsor of the VIP Leaderboard” for 2024. As part of their partnership with the USEA, Mrs. Pastures will recognize exceptional volunteers throughout the year through the “VIP Volunteer Presented by Mrs. Pastures” article series on USEventing.com. They will also provide branded merchandise and prizes for the “USEA Volunteer of the Year” and remaining top-10 volunteers on the VIP Leaderboard at the end of the 2024 season. Finally, Mrs. Pastures will support the VIP Medal Program for volunteers that log 500, 1,000, or 2,000+ hours through EventingVolunteers.com.

“Mrs. Pastures is proud to partner with the USEA on this wonderful program," exclaimed Joanna Russell, Account Manager of Mrs. Pastures® Cookies for Horses. "We have been committed to recognizing volunteers in our grassroots event sponsorships, and this partnership is a fantastic step further in supporting the instrumental role volunteers play in the eventing community."

Mrs. Pastures® Cookies for Horses was founded by passionate California horsewoman Patricia Burge in 1986. Coined “The original horse cookie,” Mrs. Pastures have long been considered the favorite treat for countless horses, from backyard companions and retirees to many of the community’s most well-known champions. In the fall of 2021, Alltech® welcomed Mrs. Pastures into it’s family of brands. Mrs. Pastures is confident that they will not only continue to build upon Mrs. Burge’s lasting business legacy, but also help expand production capabilities and continue to bring new cookie variations to life through this partnership, ensuring more of their great-tasting treats reach an even wide audience of equine companions.

Mrs. Pastures offers two types of horse cookies. The original recipe is made with apples, oats, and rolled barley and is the taste that our equine companions have come to know and love, while the new super cookie is made with sweet potato, kelp, and turmeric. Both recipes are made with all-natural ingredients and are preservative-free. Click here to find a retailer near you that carries Mrs. Pastures® Cookies for Horses.

“The USEA is grateful to Mrs. Pastures for their support of the Volunteer Incentive Program,” said USEA CEO, Rob Burk. “The sport of eventing would not be possible without the thousands of volunteers that donate their time to supporting hundreds of events that occur annually across the country, so it is especially appreciated when companies like Mrs. Pastures recognize these individuals for their hard work.”

Want to stay up to date on the many exciting new product releases and updates from Mrs. Pastures? Click here to sign up for their newsletter.

To learn more about Mrs. Pastures® Cookies for Horses and shop their treats, visit mrspastures.com.

About Mrs. Pastures

Founded in 1986 by California horsewoman Patricia Burge, Mrs. Pastures Cookies for Horses began with the goal of creating a wholesome, delicious treat for a greatly beloved, yet very fastidious horse. Over the next three decades, the family-owned company became a tremendous success — known nationwide for their great taste, simple ingredients, and highly recognizable, red-lidded jars.

35 years later, Alltech proudly acquired the Mrs. Pastures business, with the intent of building upon the success of the company’s original recipe and expanding the product line to meet the ever-evolving needs of the equine industry and horse lovers everywhere.

With an enduring commitment to nourishing the bond between horses and their humans, Mrs. Pastures cookies often serve as everything from a positive reinforcement-based horse training incentive to a simple reward for a job well-done. To learn more or to find a retailer near you, visit mrspastures.com.

About the USEA Volunteer Incentive Program

Volunteers are the lifeblood of our sport, the unsung heroes, and the people who make it possible to keep eventing alive. In efforts to recognize the dedication, commitment, and hard work that volunteers put into eventing, the USEA formed the Volunteer Incentive Program (VIP) in 2015. In 2017, an online management portal was designed for volunteers, organizers, and volunteer coordinators at EventingVolunteers.com, which is also available as an app for iOS and Android.

Volunteer incentives include national and area recognition, year-end awards, a top ten USEA Volunteer leaderboard, and a Volunteer of the Year award which is given to the volunteer who accumulates the most volunteer hours on EventingVolunteers.com at recognized events throughout the USEA competition year. Click here to learn more about the USEA Volunteer Incentive Program.

The USEA would like to thank Mrs. Pastures Cookies for Horses for their support of the Volunteer Incentive Program.

Want to stay up to date on the many exciting new product releases and updates from Mrs. Pastures? Click here to sign up.

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.