The 20th anniversary of the USEA American Eventing Championships (AEC) presented by Nutrena Feeds is quickly approaching and it is going to be a can’t-miss opportunity for businesses to get their products in front of a large, diverse group of eventing enthusiasts. The 2024 event will again be hosted at the iconic Kentucky Horse Park in Lexington, Kentucky, which still stands as the host of the largest eventing competition in North American history with nearly 1,000 horse and riders competing in the 2021 AEC. If your business is ready to partner with the USEA on this epic event, keep reading for all the details and contact the USEA to reserve your spot today.
Sponsors of the AEC get the unique opportunity of being the only businesses allowed on-site as vendors during the event. The AEC Sponsor Village is a curated collection of vendors located directly outside of stabling that provides unparalleled access to competitors, grooms, coaches, and their supporters throughout the weekend. For Bronze Level sponsors and above, one 10’x10’ vendor space is included at gratis with your partnership, which is equivalent to a $500 value. For Contributing sponsors and below, companies can purchase one of the following space options:
Additional storage space or trailer parking next to the vendor space can be added to any purchase for an additional $500. By securing a space in the AEC Sponsor Village, companies will increase their visibility to an affluent, well-educated audience of USEA members. Companies such as Adequan, Bates Saddles, SmartPak, Standlee, Kerrits, Shires Equestrian and more have already signed on to support the 2024 AEC. Don’t miss your opportunity to be at the event!
Partnership opportunities for the 2024 USEA AEC, and the USEA Adult Team Championships at the AEC, can be found here. Partnership opportunities start at the Prize Level, which includes a $500 investment and donation of 26 prizes for all the divisions offered at the AEC. Levels of commitment increase through Title Sponsorship, which interested companies should inquire within for more information. All partners of the AEC will receive visibility on-site and online during the event to capitalize on viewership from those in attendance and fans following along digitally.
For more information and to start discussing a partnership today, please contact Kate Lokey via email at [email protected] or by phone at (703) 779-9897. The USEA looks forward to welcoming you to the 2024 USEA American Eventing Championships presented by Nutrena Feeds in Lexington, Kentucky, on Aug. 27—Sept. 1.
About the USEA American Eventing Championships (AEC)
The USEA American Eventing Championships (AEC) presented by Nutrena Feeds is the pinnacle of the sport at the national levels. Held annually, the best junior, adult amateur, and professional competitors gather to vie for national championship titles at every level from Starter to Advanced. This ultimate test of horse and rider draws hundreds of combinations from around the country to compete for fabulous prizes, a piece of the substantial prize money, and the chance to be named the National Champion at their respective levels. In fact, the 2021 AEC garnered over 1,000 entries and now stands as the largest eventing competition in North American history. The 2024 USEA American Eventing Championships presented by Nutrena Feeds will be held Aug. 27—Sept. 1 at the Kentucky Horse Park in Lexington, Kentucky. Click here to learn more about the USEA American Eventing Championships.
The USEA would like to thank Presenting Sponsor: Nutrena Feeds; Advanced Final Title Sponsor: Adequan; Platinum Level Sponsor: Bates Saddles; Gold Level Sponsors: Capital Square, Horse & Country, Parker Equine Insurance, Smartpak, Standlee; Silver Level Sponsors: Auburn Labs, The Jockey Club, Kerrits; and more!
About the $60,000 Adequan USEA Advanced Final
The $60,000 Adequan® USEA Advanced Final will take place at the 2024 USEA American Eventing Championships presented by Nutrena Feeds at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27—Sept. 1, 2024. Thanks to Adequan’s amazing support, the Adequan® USEA Advanced Final will bring together the country’s top riders to vie for $60,000 in prize money and the title of Adequan® Champion. To qualify for the $60,000 Adequan® USEA Advanced Final at the AEC in 2024, competitors will need to complete a minimum of two events without cross-country jump penalties at any USEA recognized Advanced horse trials, CCI4*-S, CCI4*-L , CCI5*-L, World Championships or Olympic Games. Click here to learn more about the $60,000 Adequan® USEA Advanced Final.
About the USEA Adult Team Championships
The USEA Adult Team Championships, which debuted in 2014, is the capstone event for the USEA Area Adult Team Challenges, providing adults the chance to compete as a team and represent their Area of the country in a friendly and fun environment. Historically, adult riders had three regional Team Challenges in which to compete with fellow adults in a team environment, with the locations changing each year. In 2013, the USEA Adult Rider Coordinators voted to move to support Adult Team Challenges taking place in all 10 Areas across the country, with the finale being the ATC at the USEA American Eventing Championships presented by Nutrena Feeds. Each Area can send up to eight teams from Beginner Novice through Preliminary level to the ATC. Adult Riders know how to have a good time, and there is no doubt that they bring an increased level of excitement and camaraderie to the AEC! Click here to learn more about the Adult Team Championships.
The USEA would like to thank The Chronicle of the Horse, Equilab, Kerrits, Nutrena Feeds, Shires Equestrian Products, and SmartPak for sponsoring the USEA Adult Team Championships.
With the start of the New Year just days away, now is the time to consider how your actions can have a positive impact on the sport of eventing in 2025. Each and every member of the eventing community has an important role to play in ensuring the sport continues to grow and thrive. From fostering educational opportunities to supporting grassroots initiatives and participating at all levels of the sport, there are so many ways to get involved.
Ride iQ’s popular “Ask An Expert” series features professional advice and tips from all areas of the horse industry. One of the most-downloaded episodes is an expert session with Peter Gray, an accomplished dressage judge and Olympic eventer. He has recently judged at events like the five-star at the Defender Kentucky Three-Day Event, and he served on the ground jury at the 2022 FEI World Eventing Championships in Pratoni, Italy. His background as a competitor in the Olympic Games riding for Bermuda and as a coach and selector for the Canadian eventing team adds depth to his understanding of the sport.
With a total of 382 volunteer hours in 2024, Catherine “Cathy” Hale not only topped the USEA Area III VIP Volunteer leaderboard, but she also ranked fourth out of all eventing volunteers across the country. Hale (The Villages, Florida) has worked as a travel agent for over 30 years, a career that suits her love of travel nicely. At the time of being interviewed for this article, Hale was passing the equator on a cruise to Tahiti, New Zealand, and Australia.
The USEA office will close at 5:00 p.m. EST on Friday, Dec. 20, 2024, and will reopen again on Thursday, Jan. 2, 2025. The USEA staff will return emails and phone calls when the office re-opens on Thursday, Jan. 2, 2025 or at their earliest convenience.