May 09, 2024

Partner with the USEA to Secure a Vendor Space at the 2024 American Eventing Championships

By Kaleigh Collett - USEA Staff | Press Release
USEA/Lindsay Berreth photo

The 20th anniversary of the USEA American Eventing Championships (AEC) presented by Nutrena Feeds is quickly approaching and it is going to be a can’t-miss opportunity for businesses to get their products in front of a large, diverse group of eventing enthusiasts. The 2024 event will again be hosted at the iconic Kentucky Horse Park in Lexington, Kentucky, which still stands as the host of the largest eventing competition in North American history with nearly 1,000 horse and riders competing in the 2021 AEC. If your business is ready to partner with the USEA on this epic event, keep reading for all the details and contact the USEA to reserve your spot today.

Sponsors of the AEC get the unique opportunity of being the only businesses allowed on-site as vendors during the event. The AEC Sponsor Village is a curated collection of vendors located directly outside of stabling that provides unparalleled access to competitors, grooms, coaches, and their supporters throughout the weekend. For Bronze Level sponsors and above, one 10’x10’ vendor space is included at gratis with your partnership, which is equivalent to a $500 value. For Contributing sponsors and below, companies can purchase one of the following space options:

  • 10’x10’ Tent - $500
  • 10’x20’ Tent - $775
  • 20’x20’ Tent - $900
  • 20’x40’ Tent - $1,600
  • Small Mobile Trailer (<50’ length) - $1,000
  • Large Mobile Trailer (>50’ length) - $1,500

Additional storage space or trailer parking next to the vendor space can be added to any purchase for an additional $500. By securing a space in the AEC Sponsor Village, companies will increase their visibility to an affluent, well-educated audience of USEA members. Companies such as Adequan, Bates Saddles, SmartPak, Standlee, Kerrits, Shires Equestrian and more have already signed on to support the 2024 AEC. Don’t miss your opportunity to be at the event!

Partnership opportunities for the 2024 USEA AEC, and the USEA Adult Team Championships at the AEC, can be found here. Partnership opportunities start at the Prize Level, which includes a $500 investment and donation of 26 prizes for all the divisions offered at the AEC. Levels of commitment increase through Title Sponsorship, which interested companies should inquire within for more information. All partners of the AEC will receive visibility on-site and online during the event to capitalize on viewership from those in attendance and fans following along digitally.

For more information and to start discussing a partnership today, please contact Kate Lokey via email at [email protected] or by phone at (703) 779-9897. The USEA looks forward to welcoming you to the 2024 USEA American Eventing Championships presented by Nutrena Feeds in Lexington, Kentucky, on Aug. 27—Sept. 1.

About the USEA American Eventing Championships (AEC)

The USEA American Eventing Championships (AEC) presented by Nutrena Feeds is the pinnacle of the sport at the national levels. Held annually, the best junior, adult amateur, and professional competitors gather to vie for national championship titles at every level from Starter to Advanced. This ultimate test of horse and rider draws hundreds of combinations from around the country to compete for fabulous prizes, a piece of the substantial prize money, and the chance to be named the National Champion at their respective levels. In fact, the 2021 AEC garnered over 1,000 entries and now stands as the largest eventing competition in North American history. The 2024 USEA American Eventing Championships presented by Nutrena Feeds will be held Aug. 27—Sept. 1 at the Kentucky Horse Park in Lexington, Kentucky. Click here to learn more about the USEA American Eventing Championships.

The USEA would like to thank Presenting Sponsor: Nutrena Feeds; Advanced Final Title Sponsor: Adequan; Platinum Level Sponsor: Bates Saddles; Gold Level Sponsors: Capital Square, Horse & Country, Parker Equine Insurance, Smartpak, Standlee; Silver Level Sponsors: Auburn Labs, The Jockey Club, Kerrits; and more!

About the $60,000 Adequan USEA Advanced Final

The $60,000 Adequan® USEA Advanced Final will take place at the 2024 USEA American Eventing Championships presented by Nutrena Feeds at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27—Sept. 1, 2024. Thanks to Adequan’s amazing support, the Adequan® USEA Advanced Final will bring together the country’s top riders to vie for $60,000 in prize money and the title of Adequan® Champion. To qualify for the $60,000 Adequan® USEA Advanced Final at the AEC in 2024, competitors will need to complete a minimum of two events without cross-country jump penalties at any USEA recognized Advanced horse trials, CCI4*-S, CCI4*-L , CCI5*-L, World Championships or Olympic Games. Click here to learn more about the $60,000 Adequan® USEA Advanced Final.

About the USEA Adult Team Championships

The USEA Adult Team Championships, which debuted in 2014, is the capstone event for the USEA Area Adult Team Challenges, providing adults the chance to compete as a team and represent their Area of the country in a friendly and fun environment. Historically, adult riders had three regional Team Challenges in which to compete with fellow adults in a team environment, with the locations changing each year. In 2013, the USEA Adult Rider Coordinators voted to move to support Adult Team Challenges taking place in all 10 Areas across the country, with the finale being the ATC at the USEA American Eventing Championships presented by Nutrena Feeds. Each Area can send up to eight teams from Beginner Novice through Preliminary level to the ATC. Adult Riders know how to have a good time, and there is no doubt that they bring an increased level of excitement and camaraderie to the AEC! Click here to learn more about the Adult Team Championships.

The USEA would like to thank The Chronicle of the Horse, Equilab, Kerrits, Nutrena Feeds, Shires Equestrian Products, and SmartPak for sponsoring the USEA Adult Team Championships.

May 19, 2024 Eventing News

From Kalispell to Kentucky: A Trip East Proves Fruitful for Jen Moody

For eventer Jen Moody, the trek from Montana to compete at this year’s Defender Kentucky Cosequin Lexington CCI4*S was a long, chilly journey, but she had big goals for her kind-hearted Thoroughbred, Eye Of The Storm. With her 4-year-old daughter, Valkyrie, and longtime friend and supporter, Sarah Broussard, by her side, the journey to the Bluegrass State—and beyond—exceeded her expectations.

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Will Coleman: Father, Eventer, Olympian

As a child growing up in Virginia’s hunt country, William “Will” Coleman III developed a lifelong passion for horses. “I was lucky to grow up in a ‘horsey’ family,” Will said. “Both of my parents rode, and we always had knowledgeable horse people visiting our farm. They instilled in me a deep love of the animals, right from the beginning.”

May 17, 2024 Eventing News

Tommy Greengard and That’s Me Z Top Galway Downs Preliminary Challenge

Young professional Tommy Greengard and That’s Me Z added this year’s Galway Downs Preliminary Challenge title to their two years of ongoing successes in the sport. Launched in 2009, the Challenge is a West Coast fixture on the spring eventing circuit, giving horses and riders a step-up opportunity with slightly more difficult dressage and show jumping demands.

May 17, 2024 Eventing News

YEH Graduates Shine at 2024 Defender Kentucky Three-Day Event

A total of 19 USEA Young Event Horse (YEH) program graduates started the 2024 Defender Kentucky Three-Day Event, held April 24-28 in Lexington, Kentucky, in both the highly competitive CCI4*-S and five-star divisions.

Official Corporate Sponsors of the USEA

Official Joint Therapy Treatment of the USEA

Official Feed of the USEA

Official Saddle of the USEA

Official Equine Insurance of the USEA

Official Forage of the USEA

Official Supplement Feeding System of the USEA

Official Competition & Training Apparel of the USEA

Official Horse Boot of the USEA