United States Eventing Association

USEA Media Kit and USEA Sponsorship Packet now Available for 2022!

Interested in tapping into the audience of three-day eventing? Consider partnering with the United States Eventing Association (USEA) in 2022! The USEA is a non-profit 501 C (3), which serves as the national association for the Olympic equestrian sport of three-day eventing.

From Beginner Novice to Olympic level athletes, the USEA membership includes every active competitor at every level of eventing. The average USEA member is a female between the ages of 35-49 who owns at least one horse and has competed for at least 16 years. She competes at the Novice level at four to six USEA recognized events and two clinics annually. She has a bachelor's degree, owns her own home, and owns a horse trailer and towing vehicle. The average USEA member has an annual equestrian budget of $30,000, they spend $300 - $500 per event, and they have an annual salary of over $100,000.

USEA by the Numbers:

• 13,000 members
• 250 + recognized competitions
• 75,000+ horses registered
• 44,000 competition results annually
• 175,000 social media followers
• 35,000+ email subscribers
• 7 million web page views annually
• 1 national championship with 23 divisions
• 40 program/series championships
• 74 year-end national awards

The USEA currently offers a wide variety of sponsorship packages and advertising opportunities. Whether you want to sponsor the biggest event of the year, the USEA American Eventing Championships (AEC) or advertise in the award-winning print magazine, Eventing USA – the USEA is happy to provide customized packages to meet every group’s specific marketing needs.

Please keep in mind that a sponsorship with the USEA and advertising with the USEA are two different avenues.

Sponsor and partner with the USEA:

The USEA offers custom-tailored partnerships surrounding the various USEA programs and championships, all the way up through a high-level Corporate level partnership. Through these activities, the USEA can offer on-site branding and other incentives to position your company in front of the right target market. Depending on the level of partnership, these packages also include a wide array of advertising and media exposure through our online and print publications, as well as custom email campaigns. Corporate level partners receive exclusive benefits that are not sold outside of those packages and can be tailored to suit the needs of each company and partner.

The 2022 USEA Sponsorship Packet is available on the USEA website.

For sponsorship inquiries, please contact the USEA Director of Programs and Marketing, Kate Lokey at [email protected].

Advertise with the USEA:

The USEA provides creative and strategic advertising solutions that reach our audience across multiple platforms. The USEA offers advertising opportunities in a variety of both digital and print platforms. Advertisers can place advertisements in the award-winning print magazine Eventing USA, the USEA website (www.useventing.com), the USEA Instagram, the USEA eNewsletter, and more!

The 2022 USEA Media Kit and Advertising Request Form are available on the USEA website. For advertising inquiries, please contact the USEA Advertising and Marketing Manager, Claire Kelley at [email protected]

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.