Jan 27, 2022

USEA Media Kit and USEA Sponsorship Packet now Available for 2022!

By Claire Kelley - USEA Staff
USEA/ KTB Creative Group photo.

Interested in tapping into the audience of three-day eventing? Consider partnering with the United States Eventing Association (USEA) in 2022! The USEA is a non-profit 501 C (3), which serves as the national association for the Olympic equestrian sport of three-day eventing.

From Beginner Novice to Olympic level athletes, the USEA membership includes every active competitor at every level of eventing. The average USEA member is a female between the ages of 35-49 who owns at least one horse and has competed for at least 16 years. She competes at the Novice level at four to six USEA recognized events and two clinics annually. She has a bachelor's degree, owns her own home, and owns a horse trailer and towing vehicle. The average USEA member has an annual equestrian budget of $30,000, they spend $300 - $500 per event, and they have an annual salary of over $100,000.

USEA by the Numbers:

  • 13,000 members
  • 250 + recognized competitions
  • 75,000+ horses registered
  • 44,000 competition results annually
  • 175,000 social media followers
  • 35,000+ email subscribers
  • 7 million web page views annually
  • 1 national championship with 23 divisions
  • 40 program/series championships
  • 74 year-end national awards

The USEA currently offers a wide variety of sponsorship packages and advertising opportunities. Whether you want to sponsor the biggest event of the year, the USEA American Eventing Championships (AEC) or advertise in the award-winning print magazine, Eventing USA – the USEA is happy to provide customized packages to meet every group’s specific marketing needs.

Please keep in mind that a sponsorship with the USEA and advertising with the USEA are two different avenues.

Sponsor and partner with the USEA:

The USEA offers custom-tailored partnerships surrounding the various USEA programs and championships, all the way up through a high-level Corporate level partnership. Through these activities, the USEA can offer on-site branding and other incentives to position your company in front of the right target market. Depending on the level of partnership, these packages also include a wide array of advertising and media exposure through our online and print publications, as well as custom email campaigns. Corporate level partners receive exclusive benefits that are not sold outside of those packages and can be tailored to suit the needs of each company and partner.

The 2022 USEA Sponsorship Packet is available on the USEA website.

For sponsorship inquiries, please contact the USEA Director of Programs and Marketing, Kate Lokey at [email protected].

Advertise with the USEA:

The USEA provides creative and strategic advertising solutions that reach our audience across multiple platforms. The USEA offers advertising opportunities in a variety of both digital and print platforms. Advertisers can place advertisements in the award-winning print magazine Eventing USA, the USEA website (www.useventing.com), the USEA Instagram, the USEA eNewsletter, and more!

The 2022 USEA Media Kit and Advertising Request Form are available on the USEA website. For advertising inquiries, please contact the USEA Advertising and Marketing Manager, Claire Kelley at [email protected]

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.

Oct 04, 2022 Education

Jim Wofford Delivers His Fun and Education Formula at Woodside Clinic

Specifics of the "Fun & Education Formula" were provided to all at the Jim Wofford Clinic held on August 20 & 21 at the Horse Park in Woodside, northern California. Eager riders, auditors, and volunteers gathered for a much anticipated two-day clinic with the master bright and early Saturday morning.

Oct 04, 2022 Hall of Fame

Connections of Great Event Horse Eagle Lion Offered Invitation to USEA Eventing Hall of Fame

This year a new class will be joining the 47 eventing legends currently in the United States Eventing Association (USEA) Eventing Hall of Fame. Induction into the Hall of Fame is the highest honor awarded within the sport of eventing in the United States. Those invited to join the USEA's Eventing Hall of Fame have truly made a difference in the sport of eventing. Hall of Fame members have included past Association presidents, volunteers, riders, founders, course designers, officials, organizers, horses, horse owners, and coaches.

Oct 03, 2022 Convention

Announcing the Keynote Speaker for the 2022 USEA Annual Meeting & Convention: Dr. Sue Dyson

Have you ever wondered why your horse isn’t performing at their best? Get ready to learn about the many facets that can contribute to lameness and poor performance in sport horses from equine orthopedics expert, Dr. Sue Dyson! The United States Eventing Association (USEA) is pleased to announce that Dr. Dyson will be the keynote speaker at the 2022 USEA Annual Meeting & Convention in Savannah, GA this December 7-11.

Oct 02, 2022 Profile

Change of Rein: Rosie Smith's Journey from Reining to the #2022AEC

Rosie Smith’s rose gold accented helmet matched her perfectly tidy bun of red hair as she took the third spot in the USEA Training Rider Championship at the 2022 USEA American Eventing Championships (AEC) presented by Nurena Feeds. Every little detail came together while aboard her trusted partner of nine years: the 20-year-old Connemara Irish Draught named Seamus (by Corrcullen, RID). But Smith’s first jump, back when she was only 15 years old, wasn’t with an English saddle.

Official Corporate Sponsors of the USEA

Official Joint Therapy Treatment of the USEA

Official Feed of the USEA

Official Saddle of the USEA

Official Real Estate Partner of the USEA

Official Equine Insurance of the USEA

Official Forage of the USEA

Official Supplement Feeding System of the USEA

Official Outerwear of the USEA

Official Competition & Training Apparel of the USEA