The United States Eventing Association (USEA) is thrilled to announce the partnership with Athletux for this year’s AEC. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2021 AEC. This year’s AEC will be held August 31-September 5 at the Kentucky Horse Park in Lexington, Kentucky.
"We are thrilled to support the USEA as the official commentator of the 2021 [USEA] American Eventing Championships. As one of the longest-running marketing firms in equestrian sports, helping people around the country enjoy live stream coverage of the AEC is something we are very passionate about," said Frankie Thieriot Stutes, President and Founder of Athletux.
Athletux is an innovative marketing firm dedicated to equestrian sports. Athletux is one of the longest running equestrian marketing agencies in the business and they work exclusively with equestrian brands, athletes and events.
Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.
“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2021 AEC,” said USEA CEO Rob Burk.
Fankie Thieriot Stutes of Athletux will be working alongside RNS Video to bring live stream coverage and commentary for all levels of competition at the AEC. Learn more about Athletux by visiting their website at athletux.com
About the USEA American Eventing Championships
The USEA American Eventing Championships (AEC) presented by Nutrena Feeds is the pinnacle of the sport for the national levels. Held annually, the best junior, adult amateur, and professional competitors gather to vie for national championship titles at every level from Beginner Novice to Advanced. This ultimate test of horse and rider draws hundreds of horses and riders from around the country to compete for fabulous prizes, a piece of the substantial prize money, and the chance to be named the National Champion at their respective levels. In fact, the 2019 AEC garnered over 1,000 entries and took place with 925 starters, now standing as the largest eventing competition in North American history. The 2021 USEA American Eventing Championships presented by Nutrena Feeds will be held August 31 – September 5 at the Kentucky Horse Park in Lexington, Kentucky. Click here to learn more about the USEA American Eventing Championships.
Whether you are a rider preparing for a move-up or a trainer looking to ensure your training program is well-rounded, the soon-to-be released USEA Eventing Handbook by the Levels is the go-to guide to assist you in navigating key decisions. Lucky enough, attendees of the 2022 USEA Instructors’ Certification Program (ICP) Symposium at Barnstaple South Farm in Ocala, Florida on February 8-9 will be the first people outside of the those involved in its creation to access this passion project that the ICP Committee has put two years of research and hard work into developing.
In 2021 Cynthia Smith recorded 536 hours and 59 minutes of volunteer time, setting the standard with the most amount of volunteer hours recorded in a single year since the creation of the USEA Volunteer Incentive Program in 2016. The record-breaking number of volunteer time earned Smith the 2021 USEA Volunteer of the Year title.
Tamie Smith’s year has been nothing short of action-packed as she packed up all 25 of her competition horses and made her way to the East Coast for the first part of the year before hopping on a jet to Tokyo where she served as the U.S. team reserve for the 2020 Tokyo Olympics. She then stayed overseas and competed abroad for a little while before returning home to the West Coast. While this year has been full of opportunities to show, her aspirations are bigger than just competition. The 2021 Bates USEA Lady Rider of the Year has been full steam ahead chasing goals in both her riding career as well as in her impact on the sport’s future.
Get to know each United States Eventing Association (USEA) Areas a little better in this new series, Meet the Areas! This month’s feature is USEA Area I which is comprised of Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island, and Vermont. Founded in the 1960s, Area I was the birthplace of the United States Combined Training Association (USCTA) which was founded in 1959 and would later evolve into the USEA in 2001. In 2021 just under 800 members made up the membership count in Area I.