The United States Eventing Association (USEA) is thrilled to announce the partnership with Athletux for this year’s AEC. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2021 AEC. This year’s AEC will be held August 31-September 5 at the Kentucky Horse Park in Lexington, Kentucky.
"We are thrilled to support the USEA as the official commentator of the 2021 [USEA] American Eventing Championships. As one of the longest-running marketing firms in equestrian sports, helping people around the country enjoy live stream coverage of the AEC is something we are very passionate about," said Frankie Thieriot Stutes, President and Founder of Athletux.
Athletux is an innovative marketing firm dedicated to equestrian sports. Athletux is one of the longest running equestrian marketing agencies in the business and they work exclusively with equestrian brands, athletes and events.
Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.
“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2021 AEC,” said USEA CEO Rob Burk.
Fankie Thieriot Stutes of Athletux will be working alongside RNS Video to bring live stream coverage and commentary for all levels of competition at the AEC. Learn more about Athletux by visiting their website at athletux.com
About the USEA American Eventing Championships
The USEA American Eventing Championships (AEC) presented by Nutrena Feeds is the pinnacle of the sport for the national levels. Held annually, the best junior, adult amateur, and professional competitors gather to vie for national championship titles at every level from Beginner Novice to Advanced. This ultimate test of horse and rider draws hundreds of horses and riders from around the country to compete for fabulous prizes, a piece of the substantial prize money, and the chance to be named the National Champion at their respective levels. In fact, the 2019 AEC garnered over 1,000 entries and took place with 925 starters, now standing as the largest eventing competition in North American history. The 2021 USEA American Eventing Championships presented by Nutrena Feeds will be held August 31 – September 5 at the Kentucky Horse Park in Lexington, Kentucky. Click here to learn more about the USEA American Eventing Championships.
Are you following along with the action from home this weekend? Or maybe you're competing at an event and need information fast. Either way, we’ve got you covered! Check out the USEA’s Weekend Quick Links for links to information including the prize list, ride times, live scores, and more for all the events running this weekend.
When super groom Max Corcoran mentioned in 2005 that it would be fun to participate in a USEA Classic Series event, her employer and eventing legend Karen O’Connor took that to heart. “I did a lot of grooming for the classic format when Kentucky and all those other competitions were proper long format,” Corcoran shared. “When Gretchen [Butts] started offering the Classic Series at Waredaca [Gaithersburg, Maryland,] she asked if I would come up and do some lectures to help people understand what the 10-minute box was and how to pack for it. I did that a few times and said to Karen, ‘Man, it would be so fun to do one of these.’ And so Karen's like, 'You want to do one? Yeah, you're gonna do one next year.'”
Has this horse quality? The answer is definitely yes. This first impression is so important. As a selector for the Goresbridge Go for Gold Event horse sale, I have an abbreviation ‘GPO’ which stands for "Good Pull Out." It means that the first look prompts the potential client the need to bring the horse out of his box for a further look.
It was a beautiful but chilly weekend in the pines at the Setters' Run Farm Carolina International. After a record-setting 19.4 in the CCI4*-S dressage, Will Coleman became the first three-time winner in the event's history when he led from start to finish on Hyperion Stud's Chin Tonic HS.