Jan 11, 2017

The Event at Rebecca Farm's Economic Impact Leaps to $5.5 Million in 2016

By Rebecca Farm - Press Release
StockImageServices.com Photo.

KALISPELL, Mont. (Jan. 10, 2017)—The Event at Rebecca Farm, one of the largest horse trials in North America, continues to make its mark on the local economy, according to a study recently completed by the University of Montana Institute for Tourism and Recreation Research. The 2016 Event is estimated to have brought in $5.5 million in economic revenue to the Flathead Valley, surging 25 percent from the previous year.

It is a major feat for The Event at Rebecca Farm, which welcomed more than 600 competitors and nearly 10,000 spectators in 2016.

“To see the economic impact increase to $5.5 million is amazing,” says Event at Rebecca Farm organizer, Sarah Broussard. “It really is a testament to the community, who help us put on The Event every year. We definitely could not do The Event, and continue to grow in this way, without community support and involvement.”

The study also found a 6 percent increase in out-of-state visitors (46 percent compared to 40 percent in 2015). Attendees came from 25 of the United States, as well as Canada, according to the study.

The increase in out-of-state visitors is not entirely surprising, according to Broussard. “The Flathead Valley is so wonderful and beautiful,” she says, noting that many people come for several days to enjoy a vacation. “Those that come to Event love to partake in all the Valley has to offer, whether that is zip lining, whitewater rafting, or going to Glacier National Park. There is so much this area offers to not just The Event competitors, but also to their family and friends.”

As for 2017: Broussard anticipates the Event at Rebecca Farm and its impact will continue to grow. In December, the USEF announced that Rebecca Farm would host the North American Junior & Young Rider Championships, a move that would see more international competitors and visitors coming to Montana.

“We are excited for 2017 and hope The Event at Rebecca Farm’s impact will continue to get bigger and better,” Broussard says.


The Event at Rebecca Farm presented by Montana Equestrian Events is held every July in Kalispell, Montana. One of the largest equestrian triathlon in the United States, The Event is also considered to have some of the world’s finest scenery. Each year it draws hundreds of riders of all levels, from amateur to Olympians.

Rebecca Farm features ten courses ranging from novice to Olympian qualifier, which were originally developed by world-renowned course designer, Mark Phillips. In 2012, Scottish equestrian Ian Stark redesigned the Rebecca Farm courses. Known for his immense contributions to eventing, Stark has won multiple Olympic medals and was inducted into the Scottish Sports Hall of Fame in 2010.

For more information, visit www.rebeccafarm.org.

Sep 16, 2021 Convention

The 2021 USEA Annual Meeting & Convention is Three Months Away!

The 2021 USEA Annual Meeting and Convention is three months away, and this year USEA members will reunite in Area X! Every USEA member is invited to celebrate the 2021 competition season in Albuquerque, New Mexico on Dec. 9-12. The week will be packed with educational seminars, committee meetings, open forums, and the annual awards. Start planning your trip to Albuquerque!

Sep 15, 2021 Eventing News

Take the USEF Amateur Task Force Member Survey

The USEF Amateur Task Force is requesting your valuable feedback on several USEF Amateur Rule changes under consideration by the USEF Amateur Task Force.

Sep 15, 2021 Competitions

Fast Facts: 2021 Plantation Field International

Plantation Field International celebrates its 14th year of competition this year with CCI4*-S, CCI3*-S, and CCI2*-S competition kicking off on Thursday, September 16, and running until Sunday, September 19. Tucked away amidst the hills of Unionville, Pennsylvania, the event is known for its stunning cross-country backdrops and the top field of riders the competition draws in.

Sep 15, 2021 Area Championships

Rider Reflections: Area VI Champions Crowned at Copper Meadows

It is championship season and Area VI held their annual Area Championships on Saturday, September 11 at Copper Meadows. Championships classes were offered at the Beginner Novice, Novice, Training, and Preliminary level. Following the weekend's battle royale, we caught up with the riders who rose to the top to gather their thoughts!

Official Corporate Sponsors of the USEA

Official Outerwear of the USEA

Official Supplement Feeding System of the USEA

Official Forage of the USEA

Official Feed of the USEA

Official Saddle of the USEA

Official Joint Therapy Treatment of the USEA

Official Equine Insurance of the USEA

Official Horse Clothing of the USEA