United States Eventing Association

With the holiday spirit in full swing and the New Year just around the corner, it’s time to get ready for the 2024 eventing season. From paperwork to packing, there’s quite a bit to do before you’re ready to get out there and enjoy the season with your horse. Check out these tips from the team at STRIDER, and get your 2024 season kicked off in the most organized way possible.

The United States Eventing Association, Inc. (USEA) is happy to announce that STRIDER will return as an “Official Educational Partner” of the USEA for 2024. As the operator of one of the leading platforms for equestrian bookings, STRIDER is dedicated to supporting access and community growth across equestrian experiences, regardless of discipline, breed, level or location.

Spooky season is upon us. While your horse may be haunted by the ghosts lurking in the corner of the indoor, you’re probably feeling more worried about late autumn’s decreased daylight hours. Those shorter days can make work seem just a bit more daunting if you’re operating an equestrian business.

September 23 marked the Autumnal Equinox and official start of fall, and across many USEA Areas the fall eventing season is in full swing. In addition to the many recognized opportunities available, your fall season is likely to also be packed with schooling outings. Whether you and your horse are headed out with your trainer and a group to cross-country school, or you’ve entered a schooling show to fine tune your skills, we’ve compiled some ways to make the most of your practice outings this season.

“People don’t buy what you do, they buy why you do it,” says leadership expert and author Simon Sinek. As the equestrian industry is a passion-driven one, there is perhaps no quote better suited to eventing professionals. Driven by love for the horse and for the sport, finances can seem more of a necessary evil than a motivating factor for business owners and operators in the equestrian space.

The summer eventing season is in full swing, and while that means many trainers are focused on the goals for their horses and clients, it’s also a great time to consider tools to boost business growth. Whether the objective for this season is to expand your customer base, increase profits, or develop a specific area of business, digital marketing tools are here to help. An umbrella term for any type of online marketing effort, digital marketing comes in a variety of forms—and there are many to sift through!

To make a horse show happen is no small feat. It requires tremendous dedication, time, and sometimes heroic acts from a large village of people. One of these village heroes is the horse show secretary or organizer. Processing entries. Sorting through payments. Verifying documentation. Assigning ride times. Changing ride times. Working out stabling charts. Handling rider, owner, trainer inquiries—these are just some of the many to-do list items of a horse show organizer.

Communication is defined as the imparting or exchanging of information or news. Life with event horses often requires a great deal of information to be exchanged. From basic care to facility announcements, lesson schedules, competition plans, coordination of appointments with veterinarians, farriers, and body work professionals, there’s no shortage of information flying around.

Picture this: you’ve been enjoying schooling all three phases with your horse and your coach. Maybe you’ve even had success at a starter trial or combined test this spring. On the USEA calendar, you spot a recognized horse trial that will be a great first “official” outing for you and your horse. You plan to enter. Now what?

A well-constructed jump chute enables a horse to naturally find the correct striding and answer jumping questions while decreasing the chances of a runout. Best practices for eventing businesses do exactly the same for their customers. Truly! The basic principles of a jump chute offer a great deal of information for businesses in the eventing world.