The United States Eventing Association, Inc. (USEA) is thrilled to welcome back Athletux as the “Official Commentary Provider of the Upper Levels” and an “Official Bronze Level Sponsor” of the 2023 USEA American Eventing Championships, presented by Nutrena Feeds. Frankie Thieriot Stutes, President of Athletux, LLC, and her team will provide expert commentary of the Preliminary, Intermediate, and Advanced levels at the 2023 AEC, which takes place this Aug. 29—Sept. 3 at the Kentucky Horse Park in Lexington, Kentucky.
"As one of the longest-running marketing firms in equestrian sports, we believe in highlighting the world-class athletes in eventing at every level," said Stutes, President and Founder of Athletux. "Because of this, we are thrilled to support the AEC once again! The USEA does an incredible job putting these remarkable Championships on and, in doing so, highlighting the best competitors from across the country. Athletux is proud to help make it possible for people near and far to watch these championships via the live stream. See you in Kentucky!"
Athletux works exclusively with equestrian brands, athletes, and events. Their team of industry experts knows equestrian marketing and equestrian sports, utilizing innovative and creative ideas to build their clients brand and image. The Athletux team considers themselves to be an extension of the teams that they work with. For the last decade, they have successfully grown a multitude of equestrian brands, generated countless sponsorship dollars, built lasting partnerships, driven event attendance and created event coverage that has put them at the top of their industry. Athletux creates custom packages for all of their clients to suit their unique needs, which can include social media management, sponsored athlete communications, event sponsorships, syndications, public relations, crisis management, live stream broadcasting, video production, and more!
“The USEA is always happy to work with Frankie and the Athletux team,” said USEA CEO, Rob Burk. “As a top eventer herself, Frankie knows the sport and its athletes, which provides a unique and personal perspective to her event commentary. The Athletux team is professional and easy to work with, and we appreciate their contributions to the promotion of eventing to broad audiences.” Learn more about Athletux and how they can help you promote your brand at athletux.com.
About the United States Eventing Association
The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.
It's the most wonderful time of the year—and we aren't talking about the holiday season. Welcome to 2025 Defender Kentucky Three-Day Event (K3DE) week! This week the Kentucky Horse Park in Lexington, Kentucky, will be crawling with eventing lovers from all across the globe for the first five-star of the 2025 season and the USEA is excited to once again be onsite for all of the action.
The USEA is saddened to hear of the sudden passing of Dr. Timothy “Tim” Holekamp on April 19. He was 79.
While we all attend the Defender Kentucky Three-Day Event for the competition, the next best thing about the event is definitely the shopping! The USEA is excited to be back on-site at the Kentucky Horse Park for the competition this year and to debut some all-new apparel items for the 2025 season. Here is a sneak preview of what you can expect to see at our booth, located just behind the Rolex Stadium next to the large Defender Kentucky Three-Day Event booth, this year.
They don't call it the "Best Weekend All Year" for no reason! If you love the sport of eventing (or just horses in general) the Defender Kentucky Three-Day Event is most likely a staple on your calendar or a must-see on your bucket list. This week, thousands of eventing lovers will flock to the Kentucky Horse Park in Lexington, Kentucky, for one of two U.S.-based five-stars that takes place each year, as well as top-shelf CCI4*-S competition and two nights of spectacular show jumping.