May 16, 2022

USEA Job Opportunity: Advertising & Marketing Role


The United States Eventing Association (USEA) is hiring an Advertising and Marketing Assistant, Coordinator, or Manager. Title dependent on experience. Please read on for details of the job.

TITLE: Full Time – Advertising and Marketing Assistant (or) Coordinator (or) Manager

REPORTS TO: Director of Programs and Marketing

STATUS: Non-Exempt

Position Summary: This position supports the USEA Director of Programs and Marketing with marketing management, sponsorship fulfillment and program coordination. This position also has an independent advertising role. This includes administration of programs and the committees associated with each, providing sponsorship and development administration and fulfillment, selling and managing advertising, and developing and implementing marketing plans and strategies, while producing content to promote the USEA programs.

Key Principles:

The USEA is looking for a highly motivated individual who is able to deliver high quality work and execute under pressure/deadlines. The individual should possess strong organizational, problem solving, and effective communication (both written and verbal) skills. Applicants should be extremely detail oriented with experience in marketing and advertising. Experience with committees is a plus. The individual must have an in-depth knowledge of the sport of eventing and its key players.


1. USEA Marketing Management

  • Develop and implement a marketing plan for each program in coordination with the Director of Programs and Marketing.
  • Oversee and conduct fulfillment of all marketing plans to include:
    • Working to promote all USEA programs across all media platforms,
  • Writing articles and stories related to programs; conduct interviews,
  • Working with the media department to schedule all marketing content.
  • Develop and implement a local/regional/national marketing plan for the Association aimed at the general public and fans of equestrian sports.

2. Work and Attend Various Program Events

  • Attend the AEC and assist with miscellaneous duties assigned by Director of Programs and Marketing.
  • Miscellaneous other program events (domestic) potentially including USEA Annual Convention, Program Championships, etc. for media coverage/promotion. Duties may include writing press releases and taking photos for journalism inclusion, as well as organizational and logistical planning for Championships.

3. Act as USEA Committee Liaison to Various Committees as Assigned

  • Arrange committee conference calls and meetings.
  • Participate on committee conference calls.
  • Take notes or minutes of meetings.
  • Work on fulfillment of Committee motions with USEA staff, outside contractors and volunteers.
  • Assist the Director of Programs and Marketing with various committees as needed.
  • Assist with groundwork that comes from the committees.

4. Advertising Management

  • Create and manage the USEA advertising packages.
  • Sell ads and advertising packages to clients and manage their insertions.
  • Work to identify new advertising clients.

5. Sponsorship Fulfillment

  • Develop and maintain spreadsheets to keep track of sponsorship deliverables and fulfillment.
  • Help the Director of Programs and Marketing with managing and scheduling sponsorship fulfillment items. This also includes all advertising incentives provided to USEA sponsors.

6. Assist the Director of Programs and Marketing, As Assigned

Interested applicants should submit Resume and Cover Letter with three references to [email protected]. Applications will be accepted through May 30, however interviews and hiring may occur before that deadline, so applicants are encouraged to apply as soon as possible.


Salary (market rate) + benefits (Health, Dental, STD, LTD and Life, 401K, 11 paid holidays, 15 vacation/sick leave days). USEA advertised office hours are from 9:00 a.m. to 5:00 p.m. Eastern Time, Monday through Friday. Some weekend travel and work. Hybrid model or telework will be considered for the right candidate.


The United States Eventing Association is the national organization dedicated to the education and development of horses and riders in the equestrian sport of three-day eventing. The USEA was founded in 1959 and has approximately 13,000 members in all 50 United States in addition to over 100 international members. The USEA recognizes around 250 competitions nationwide. The organization is a non-profit 501 C (3) corporation directed by a Board of Governors with day to day operations run by a small permanent staff from the headquarters in Leesburg, Virginia.

Disclaimer: This description is intended to provide an overview of the responsibilities and duties of the position. It is not all inclusive. The incumbent in the position will be expected to perform other duties as required. The responsibilities may change over time. This description is provided for informational purposes only and does not form the basis of a contract.

Interested applicants should submit Resume and Cover Letter with three references to [email protected]. Applications will be accepted through May 30, however interviews and hiring may occur before that deadline, so applicants are encouraged to apply as soon as possible.

    Sep 25, 2023 Eventing News

    Four-Star Victory by Karma and Alliston Have Them Ready to Take on the World

    Karma is developing into one of the fastest and most-reliable cross-country horses in the West. The 9-year-old bay Oldenburg mare and James Alliston won their third-straight blue ribbon together at either the four-star or Advanced level in the CCI4*-S at the Twin Rivers Fall International in Paso Robles, California, with the only double-clear cross-country round on Saturday.

    Sep 25, 2023 News

    USEA Podcast #344: The Allistons Answer All

    Most couples share a kiss and part ways at 8:00 a.m. as they head off to their own work days, but eventing power couple James and Helen Alliston do it all together. We gave our USEA members the opportunity to submit their questions for this West Coast-based couple, and USEA Podcast host Nicole Brown gets them to share all on many topics: eventing in the U.S. versus the U.K., who is the most competitive of the two, dealing with warmer temperatures, why James likes to drive illegally slow, and so much more!

    Sep 24, 2023 Eventing News

    Grald and Diara Persevere to Win CCI4*-S at Plantation Field

    The Plantation Field International CCI4*-S concluded today with the cross-country phase, and the final standings were nearly a matter of “last one standing.” As Tropical Storm Ophelia brought a torrential downpour to the area, a number of riders decided to opt out: of 39 competitors, only six completed, and 17 withdrew before the start of cross-country.

    Sep 24, 2023 Eventing News

    A Successful First Regional Show for the New Young Horse Show Series

    After 15 years of successfully cultivating and establishing the Future Event Horse (FEH) program for eventing breeders and owners, the United States Eventing Association (USEA) has merged the FEH program with the Young Horse Show Series (YHS). The updated YHS allows for a more comprehensive show series for sport horses in the U.S., as the YHS is now open to young talent with a future in eventing, as well as hunters, jumpers, and dressage.

    Official Corporate Sponsors of the USEA

    Official Joint Therapy Treatment of the USEA

    Official Feed of the USEA

    Official Saddle of the USEA

    Official Real Estate Partner of the USEA

    Official Equine Insurance of the USEA

    Official Forage of the USEA

    Official Supplement Feeding System of the USEA

    Official Competition & Training Apparel of the USEA