Apr 20, 2022

Three Ways to Get the Word Out About Your Training Facility

USEA/ KTB Creative photo

The following is provided through a partnership between STRIDER and the USEA. As part of our commitment to diversity, enabling access, and building capacity throughout the industry we are pleased to provide this content to benefit the sport of eventing.

“If you build it, they will come,” might have been true for the late ‘80s film Field of Dreams, but is hardly the case for training facilities in the equine industry. Whether you’ve just started a training business or are looking to ramp up your revenue this season, be sure to check out these best practices for generating some buzz about your business.

Make it Easy for People to Connect

When it comes to letting people know your training facility is around and open to customers, harness the power of Search Engine Optimization (SEO) and let Google do some of that legwork for you!

According to Forbes, “93% of online experiences start with a search engine”. Make sure that your website is easy to navigate and the content answers people’s frequently asked questions. Potential customers will search for things like “cross-country schooling near zip code ______”. So, if your business offers cross-country lessons or schooling, make sure those words (and your business location) are prominently featured across the pages of your website.

Best Practice: Be sure your website enables potential customers to easily get in touch with you via your preferred communication method. If you’re not a fan of random phone calls, encourage folks to contact you by email rather than phone. If you prefer a call, provide folks with the best time(s) to reach you.

Consider Hosting an Event

Whether it’s a combined test, clinic series, or a simple open house, inviting folks to your facility is an excellent way to remind the community of what you have to offer.

Best Practice: Loop in some of your favorite brands to support an open house or another event at your facility. Not only will this create some excellent community buzz, but your brand sponsors will likely cross-promote your upcoming event which means free marketing for your business!

Leverage Social Media for Your Business

Snap some great photos of your facility and/ or day-to-day happenings at your business. Use these to schedule quick, simple social media posts to let your followers know what you have to offer.

Best Practice: Share your business posts to regional equestrian groups on Facebook. These groups are ideal for letting riders local to your area know what you have to offer and can help one single business post from your page reach a much wider audience. As you find and join these groups, be sure to double-check group posting rules so you can minimize admin drama.

May 23, 2022 AEC

AEC Countdown: Less Than 100 Days!

The countdown is on for the 2022 USEA American Eventing Championships presented by Nutrena Feeds! This year, the USEA AEC moves to the beautiful Rebecca Farm in Kalispell, Montana. The AEC will move back to the Kentucky Horse Park in 2023, so if you have ever dreamed of riding in the Flathead Valley of Montana with views of Glacier National Park, you won’t want to miss this year’s very special opportunity.

May 23, 2022 News

USEA Podcast #310: The Season So Far

USEA Podcast host Nicole Brown is joined by USEA CEO Rob Burk and USEA President Max Corcoran to look back on the highlights of the season so far. From the big five-stars to the road to Pratoni and what to look forward to this year.

May 22, 2022

Auburn University Demonstrates Talent and Spirit to Win 2022 USEA Intercollegiate Eventing Championships

When Auburn University’s Alayna Backel jumped the final jump on her cross-country course today you couldn’t even hear the announcer over the mob of Auburn students, fans, and family members standing at the finish flags. As the last member of the Auburn War Eagles team to compete at the 2022 USEA Intercollegiate Eventing Championships, Backel’s double-clear cross-country round with Amy Dobbins’ 17-year-old Halflinger gelding Oliver Twist (Aurora x Ludora de Las Perlas) solidified Auburn’s first victory at the Intercollegiate Championships in three years on a cumulative team score of 79.23.

May 21, 2022 Intercollegiate

Former Intercollegiate Champion Auburn University on Track for 2022 Champion Title

It has been three years since Auburn University has clinched the title of USEA Intercollegiate Eventing Champions, but the team aimed to rectify that at the 2022 Championships by sending six teams to compete, one of which, the Auburn War Eagles, sits in the pole position following the first day of competition.

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