Apr 20, 2022

Three Ways to Get the Word Out About Your Training Facility

USEA/ KTB Creative photo

The following is provided through a partnership between STRIDER and the USEA. As part of our commitment to diversity, enabling access, and building capacity throughout the industry we are pleased to provide this content to benefit the sport of eventing.

“If you build it, they will come,” might have been true for the late ‘80s film Field of Dreams, but is hardly the case for training facilities in the equine industry. Whether you’ve just started a training business or are looking to ramp up your revenue this season, be sure to check out these best practices for generating some buzz about your business.

Make it Easy for People to Connect

When it comes to letting people know your training facility is around and open to customers, harness the power of Search Engine Optimization (SEO) and let Google do some of that legwork for you!

According to Forbes, “93% of online experiences start with a search engine”. Make sure that your website is easy to navigate and the content answers people’s frequently asked questions. Potential customers will search for things like “cross-country schooling near zip code ______”. So, if your business offers cross-country lessons or schooling, make sure those words (and your business location) are prominently featured across the pages of your website.

Best Practice: Be sure your website enables potential customers to easily get in touch with you via your preferred communication method. If you’re not a fan of random phone calls, encourage folks to contact you by email rather than phone. If you prefer a call, provide folks with the best time(s) to reach you.

Consider Hosting an Event

Whether it’s a combined test, clinic series, or a simple open house, inviting folks to your facility is an excellent way to remind the community of what you have to offer.

Best Practice: Loop in some of your favorite brands to support an open house or another event at your facility. Not only will this create some excellent community buzz, but your brand sponsors will likely cross-promote your upcoming event which means free marketing for your business!

Leverage Social Media for Your Business

Snap some great photos of your facility and/ or day-to-day happenings at your business. Use these to schedule quick, simple social media posts to let your followers know what you have to offer.

Best Practice: Share your business posts to regional equestrian groups on Facebook. These groups are ideal for letting riders local to your area know what you have to offer and can help one single business post from your page reach a much wider audience. As you find and join these groups, be sure to double-check group posting rules so you can minimize admin drama.

Mar 19, 2024 Eventing News

Through the Lens: 2024 Carolina International

Top horses and riders headed to the Carolina Horse Park for the Setters' Run Farm Carolina International last weekend, held March 14-17. We were there to catch all the action in the premiere Yanmar America CCI4*-S division, which Liz Halliday and Miks Master C led from start to finish. Check out a few of our favorite photos from the open Intermdiate, Advanced, CCI3*-S, and CCI4*-S divisions!

Mar 18, 2024 Interscholastic

Double the Fun for the Spirit Award Contests at the 2024 USEA Intercollegiate & Interscholastic Eventing Championships

The coveted Spirit Award, which originated from the USEA Intercollegiate Eventing Championship and quickly became as important as the competition itself, will be returning this year with double the excitement at the 2024 USEA Intercollegiate & Interscholastic Eventing Championships! With the two program championships merging for the first time, the organizing team at Stable View is committed to making the weekend an unforgettable experience for these middle school, high school, and undergraduate students. Separate Spirit Contests will be offered for each program , and Stable View has generously donated perpetual trophies for the two contest champions. The 2024 USEA Intercollegiate & Interscholastic Championships will be held at the Stable View Local Charities H.T. on May 4-5, 2024 in Aiken, SC. Click here to learn more and prepare to enter on opening day tomorrow, Tuesday, March 19!

Mar 17, 2024 Membership

Membership Minute: How Lucky I Am to Have My Horse

Sometimes all it takes is a little luck on your side to make your dreams come true. We recently asked our USEA membership to share why they feel so lucky to be partnered with the horses they compete with, and we received over 100 heartwarming stories! We compiled some of our favorites below in celebration of today’s luck-themed holiday.

Mar 16, 2024 Eventing News

Miks Master C Passes the Test at SRF Carolina International CCI4*-S

With Paris Olympic team selection this summer as a big goal, Liz Halliday headed out onto Ian Stark’s CCI4*-S cross-country course today at the Setters’ Run Farm Carolina International hoping to make the time with Miks Master C and show off a smooth round. After leading the division from day 1’s dressage on a 22.5, Halliday was able to accomplish both things and win aboard Ocala Horse Properties’ and Deborah Palmer’s 12-year-old Swedish Warmblood gelding (Mighty Magic x Qui Luma CBF).

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