Apr 20, 2022

Three Ways to Get the Word Out About Your Training Facility

USEA/ KTB Creative photo

The following is provided through a partnership between STRIDER and the USEA. As part of our commitment to diversity, enabling access, and building capacity throughout the industry we are pleased to provide this content to benefit the sport of eventing.

“If you build it, they will come,” might have been true for the late ‘80s film Field of Dreams, but is hardly the case for training facilities in the equine industry. Whether you’ve just started a training business or are looking to ramp up your revenue this season, be sure to check out these best practices for generating some buzz about your business.

Make it Easy for People to Connect

When it comes to letting people know your training facility is around and open to customers, harness the power of Search Engine Optimization (SEO) and let Google do some of that legwork for you!

According to Forbes, “93% of online experiences start with a search engine”. Make sure that your website is easy to navigate and the content answers people’s frequently asked questions. Potential customers will search for things like “cross-country schooling near zip code ______”. So, if your business offers cross-country lessons or schooling, make sure those words (and your business location) are prominently featured across the pages of your website.

Best Practice: Be sure your website enables potential customers to easily get in touch with you via your preferred communication method. If you’re not a fan of random phone calls, encourage folks to contact you by email rather than phone. If you prefer a call, provide folks with the best time(s) to reach you.

Consider Hosting an Event

Whether it’s a combined test, clinic series, or a simple open house, inviting folks to your facility is an excellent way to remind the community of what you have to offer.

Best Practice: Loop in some of your favorite brands to support an open house or another event at your facility. Not only will this create some excellent community buzz, but your brand sponsors will likely cross-promote your upcoming event which means free marketing for your business!

Leverage Social Media for Your Business

Snap some great photos of your facility and/ or day-to-day happenings at your business. Use these to schedule quick, simple social media posts to let your followers know what you have to offer.

Best Practice: Share your business posts to regional equestrian groups on Facebook. These groups are ideal for letting riders local to your area know what you have to offer and can help one single business post from your page reach a much wider audience. As you find and join these groups, be sure to double-check group posting rules so you can minimize admin drama.

May 31, 2023 Eventing News

Virginia Horse Center Eventing Wrap-Up

Virginia Horse Center Eventing, presented by Capital Square, wrapped up on May 28 after a fun-filled weekend of top competition. The Virginia Horse Center welcomed riders of all levels from Olympic to beginner eventers.

The course updates and world class officials made the inaugural VHC Eventing memorable. The entire VHC Eventing management team and the Virginia Horse Center appreciate all who competed at this weekend's event, and we look forward to welcoming you back in November!

May 31, 2023 Eventing News

Weekend Quick Links: June 1-4

Are you following along with the action from home this weekend? Or maybe you're competing at an event and need information fast. Either way, we’ve got you covered! Check out the USEA’s Weekend Quick Links for links to information including the prize list, ride times, live scores, and more for all the events running this weekend.

May 31, 2023 Instructors

Using the German Training Scale as an Evaluation Tool

The German Training Scale (GTS) is a system of evaluating and prioritizing the way of going of the horse in work and should be used to determine where you start your daily program. The Familiarization Phase of rhythm and relaxation are followed by the Developing of Propulsion Phase introducing connection and impulsion with straightness and collection in the Development of Carrying Power. The clearer the basics of rhythm, relaxation, and connection are established, the easier impulsion, straightness, and collection can be added.

May 30, 2023 Classic Series

The Organizers of the USEA Classic Series: Dr. Christel Carlson

The USEA Classic Series is going strong thanks to the hard work and enthusiasm of event organizers who are committed to the thrill of long-format eventing. Dr. Christel Carlson, M.D. is one of the biggest champions of the program. A former competitor, she continues to contribute countless hours to the USEA as an organizer, judge (R), volunteer, and member of multiple committees. She is the owner of Spokane Sport Horse Farm in Spokane, Washington, which hosts two USEA recognized events each year. The facility’s fall event, which closes out the season in Area VII, includes Classic Three-Day divisions at the Beginner Novice, Novice and Training levels.

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