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Eventing On Demand: USEA and H&C Bring Members Closer to the Action

By Abigail Fulmer - USEA Staff | July 29, 2025

The United States Eventing Association (USEA) is pleased to announce the continuation of its valued partnership with Horse & Country TV (H&C), a leading equestrian-focused media company and home to the H&C+ Subscription platform.

H&C has established itself as a premier destination for horse lovers and eventing enthusiasts, delivering a diverse range of content including live event coverage, educational videos, documentaries, and entertainment programming. With a commitment to enriching the eventing community, H&C centers around bringing horse sports to screens everywhere, making them more accessible and engaging for fans across the globe.

Through this renewed collaboration, H&C will support the USEA with a dedicated USEA Channel Page on H&C+, offering live streams and on-demand video content from USEA competitions, as well as relevant international events. This hub will also feature masterclasses, documentaries, and educational materials. USEA members will benefit from exclusive access to discounted subscriptions, enhanced digital engagement, and premium content.

Heather Killen, CEO of Horse & Country said, “H&C is delighted to continue this longstanding and successful partnership with the USEA. The United States is home to some of the most passionate fans, elite athletes, and iconic horse trials in the world and eventing is a cornerstone of our content plan for 2025 and beyond. We have a dedicated audience of eventing fans worldwide, and this partnership will only continue to add to the world-class content that H&C+ is able to offer members and sports fans.”

“We are thrilled to continue our partnership with H&C. Their dedication to showcasing the sport of eventing and enhancing the visibility of our athletes, events, and educational content is unparalleled,” said USEA CEO Rob Burk. “H&C are helping to provide greater access to USEA members while promoting the growth and excitement of eventing to a wider audience.”

The partnership reflects a shared commitment to advancing the sport and enriching the experience for eventing fans and athletes alike, setting the stage for more years of exciting content and community connection.

To watch all H&C’s eventing live streams and access the USEA Channel, make sure you are signed up to H&C+, Horse & Country’s worldwide streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Apple TV, Android TV, Roku, Fire TV and Amazon Prime Video. Membership is just $19.99 per month, or $124.99 annually. USEA Members receive a 20% off annual H&C subscription price, including H&C+ Gold, with code USEA20. Full details on how to join can be found at horseandcountry.tv.

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.

About Horse & Country

Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Sweden, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries, and entertainment.

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