May 24, 2024

Athletux Signs on as Bronze Sponsor for 2024 USEA American Eventing Championships

By Sam Johnston - USEA Staff | Press Release

The United States Eventing Association, Inc. (USEA) is pleased to announce Athletux as a “Bronze Level Sponsor for the 2024 USEA American Eventing Championships (AEC)” taking place at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27- Sept. 1. Athletux will also be the “Official Commentary Provider” at the AEC, offering commentary for the upper levels at the event. All levels of the AEC will be live streamed.

"We are thrilled to once again provide commentary for the American Eventing Championships. As one of the longest running marketing agencies in equestrian sports, we have watched in awe as the USEA has developed this remarkable championship," said Frankie Thieriot Stutes, President of Athletux. "At every level this is truly a must-see spectacle of sport. Through the live stream, we are proud to help make it possible for people to experience the excitement from near and far. We congratulate every horse, rider, and owner who has worked hard to qualify and look forward to being a part of the 2024 AEC."

Athletux is an innovative marketing firm dedicated to equestrian sports. Founded by Stutes, Athletux helps professional equestrians with social media, public relations, sponsorships, and more. The firm also helps build brands and plan events.

“The USEA is delighted to welcome Athletux as an AEC sponsor. Athletux’s services are utilized by many of our members for their PR needs, and we are thankful for their support. Athletux and the USEA share many of the same values, and we look forward to working with them as the Official Commentary Providers of the AEC,” said Rob Burk, USEA CEO.

Athletux, based in Occidental, California, represents many professional equestrian athletes, including numerous event riders. To learn more about Athletux and their services visit their website: https://athletux.com/.

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.

Jun 25, 2024 Eventing News

The Building Blocks of Training on Day 1 of the USEA EA21 East I Clinic

Flatwork is the foundation for jumping, as most eventers know. And today, on the first day of the USEA Emerging Athlete (EA21) East I Regional Clinic at Morven Park, coach Shannon Lilley got down to the nitty-gritty of the German Training Scale to help 12 riders with their own horses and on their briefly borrowed mounts at the end of each session when they swapped horses with their lesson partner.

Jun 25, 2024 Association News

Beware of Phishing Attempts and Other Types of Fraud

Please always remain vigilant when it comes to sending any personal communications via email or text. Every year we receive reports of members and leaders of our sport receiving phishing attempts both online and by phone. These are often communications disguised as being sent from USEA staff or other leaders. As the years go on, the phishing attempts appear to be more directed and tailored.

Jun 25, 2024 Emerging Athletes U21

Through the Lens: EA21 Central Clinic

The summer USEA Emerging Athletes U21 (EA21) Regional Clinics are officially in full swing with the completion of the EA21 Central Clinic last week and the EA21 East I (Leesburg, Virginia) and West I (Paso Robles, California) Clinics kicking off today. As we await the coverage from the East and West Clinics, led by EA21 Coaches Shannon Riley and Rebecca Brown respectively, we thought we would share some of our favorite moments from the EA21 Central Clinic which took place in Kansas City, Missouri last week.

Jun 24, 2024 Eventing News

Through The Lens: Mandatory Outing

The U.S. Olympic Eventing Team had their Mandatory Outing this past weekend at the Stable View Summer H.T. in Aiken, South Carolina. All team members, including the direct reserve horses, and all of the alternates, minus Will Faudree and Jennifer Mosing and Sterling Silver Stables' 13-year-old Hanoverian gelding Mama's Magic Way, were in attendance and competed in the Advanced division under the guidance of Chef d’Equipe Bobby Costello.

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