May 24, 2024

Athletux Signs on as Bronze Sponsor for 2024 USEA American Eventing Championships

By Sam Johnston - USEA Staff | Press Release

The United States Eventing Association, Inc. (USEA) is pleased to announce Athletux as a “Bronze Level Sponsor for the 2024 USEA American Eventing Championships (AEC)” taking place at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27- Sept. 1. Athletux will also be the “Official Commentary Provider” at the AEC, offering commentary for the upper levels at the event. All levels of the AEC will be live streamed.

"We are thrilled to once again provide commentary for the American Eventing Championships. As one of the longest running marketing agencies in equestrian sports, we have watched in awe as the USEA has developed this remarkable championship," said Frankie Thieriot Stutes, President of Athletux. "At every level this is truly a must-see spectacle of sport. Through the live stream, we are proud to help make it possible for people to experience the excitement from near and far. We congratulate every horse, rider, and owner who has worked hard to qualify and look forward to being a part of the 2024 AEC."

Athletux is an innovative marketing firm dedicated to equestrian sports. Founded by Stutes, Athletux helps professional equestrians with social media, public relations, sponsorships, and more. The firm also helps build brands and plan events.

“The USEA is delighted to welcome Athletux as an AEC sponsor. Athletux’s services are utilized by many of our members for their PR needs, and we are thankful for their support. Athletux and the USEA share many of the same values, and we look forward to working with them as the Official Commentary Providers of the AEC,” said Rob Burk, USEA CEO.

Athletux, based in Occidental, California, represents many professional equestrian athletes, including numerous event riders. To learn more about Athletux and their services visit their website: https://athletux.com/.

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.

Jul 26, 2024 Eventing News

Dutton and Possante Lead the Advanced Division at Millbrook Horse Trials

The Millbrook Horse Trials kicked off on July 25 with lower level dressage at Riga Meadow Equestrian Center at Coole Park in Millbrook, New York. There are more than 400 total entries competing at Millbrook, from Beginner Novice to Advanced level. Today the upper level horses cantered down the centerline, while the lower levels headed out on cross-country.

Jul 26, 2024 Eventing News

Adams Horse Supply to be Title Sponsor of the USEA Adult Team Championships

The United States Eventing Association, Inc. (USEA) is thrilled to announce Adams Horse Supply as the new title sponsor of the USEA Adult Team Championships (ATC) at the American Eventing Championships (AEC). The ATC will now be titled “The Adams Horse Supply USEA Adult Team Championships at the AEC.”

Jul 26, 2024 Eventing News

One Spun, All U.S. Horses Pass At First Olympic Eventing Horse Inspection

The world’s best eventing horses and riders will be first out of the starting blocks when the equestrian action gets underway at the Paris 2024 Olympic Games in Versailles, France, tomorrow morning with the opening dressage test.

Jul 26, 2024 Eventing News

USEF Announces Changes for U.S. Olympic Eventing Team Before Start of Paris 2024

The U.S. Equestrian Federation has announced a change to the U.S. Olympic Eventing Team prior to the start of competition at the Paris 2024 Olympic Games. Traveling reserve combination Liz Halliday and Nutcracker will move into the three-member team, replacing Will Coleman and Diabolo.

Official Corporate Sponsors of the USEA

Official Joint Therapy Treatment of the USEA

Official Feed of the USEA

Official Saddle of the USEA

Official Equine Insurance of the USEA

Official Forage of the USEA

Official Supplement Feeding System of the USEA

Official Competition & Training Apparel of the USEA

Official Horse Boot of the USEA

Official Shockwave of the USEA

Official Horse Wear of the USEA