May 24, 2024

Athletux Signs on as Bronze Sponsor for 2024 USEA American Eventing Championships

By Sam Johnston - USEA Staff | Press Release

The United States Eventing Association, Inc. (USEA) is pleased to announce Athletux as a “Bronze Level Sponsor for the 2024 USEA American Eventing Championships (AEC)” taking place at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27- Sept. 1. Athletux will also be the “Official Commentary Provider” at the AEC, offering commentary for the upper levels at the event. All levels of the AEC will be live streamed.

"We are thrilled to once again provide commentary for the American Eventing Championships. As one of the longest running marketing agencies in equestrian sports, we have watched in awe as the USEA has developed this remarkable championship," said Frankie Thieriot Stutes, President of Athletux. "At every level this is truly a must-see spectacle of sport. Through the live stream, we are proud to help make it possible for people to experience the excitement from near and far. We congratulate every horse, rider, and owner who has worked hard to qualify and look forward to being a part of the 2024 AEC."

Athletux is an innovative marketing firm dedicated to equestrian sports. Founded by Stutes, Athletux helps professional equestrians with social media, public relations, sponsorships, and more. The firm also helps build brands and plan events.

“The USEA is delighted to welcome Athletux as an AEC sponsor. Athletux’s services are utilized by many of our members for their PR needs, and we are thankful for their support. Athletux and the USEA share many of the same values, and we look forward to working with them as the Official Commentary Providers of the AEC,” said Rob Burk, USEA CEO.

Athletux, based in Occidental, California, represents many professional equestrian athletes, including numerous event riders. To learn more about Athletux and their services visit their website:

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit

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Quick Links: June 15-16

Are you following along with the action from home this weekend? Or maybe you're competing at an event and need information fast. Either way, we’ve got you covered! Check out the USEA’s Weekend Quick Links for links to information including the prize list, ride times, live scores, and more for all the events running this weekend.

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'The Best $125 I Ever Spent.' Emily Graeser and Comic Relief Achieve Century Ride at Hunt Club Farms

Emily Graeser just chuckles when someone asks her if she has considered switching to straight dressage now that she is 84 years young. “I think to myself, yeah right,” she said with a laugh. “Eventing is an addiction; once you start, you can’t do anything else.”

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