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May 24, 2024
Athletux Signs on as Bronze Sponsor for 2024 USEA American Eventing Championships
The United States Eventing Association, Inc. (USEA) is pleased to announce Athletux as a “Bronze Level Sponsor for the 2024 USEA American Eventing Championships (AEC)” taking place at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27- Sept. 1. Athletux will also be the “Official Commentary Provider” at the AEC, offering commentary for the upper levels at the event. All levels of the AEC will be live streamed.
"We are thrilled to once again provide commentary for the American Eventing Championships. As one of the longest running marketing agencies in equestrian sports, we have watched in awe as the USEA has developed this remarkable championship," said Frankie Thieriot Stutes, President of Athletux. "At every level this is truly a must-see spectacle of sport. Through the live stream, we are proud to help make it possible for people to experience the excitement from near and far. We congratulate every horse, rider, and owner who has worked hard to qualify and look forward to being a part of the 2024 AEC."
Athletux is an innovative marketing firm dedicated to equestrian sports. Founded by Stutes, Athletux helps professional equestrians with social media, public relations, sponsorships, and more. The firm also helps build brands and plan events.
“The USEA is delighted to welcome Athletux as an AEC sponsor. Athletux’s services are utilized by many of our members for their PR needs, and we are thankful for their support. Athletux and the USEA share many of the same values, and we look forward to working with them as the Official Commentary Providers of the AEC,” said Rob Burk, USEA CEO.
Athletux, based in Occidental, California, represents many professional equestrian athletes, including numerous event riders. To learn more about Athletux and their services visit their website: https://athletux.com/.
About the United States Eventing Association
The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.
May 08, 2025
Education
Pressure Proof Tip with Daniel Stewart: Reframing Isn't About Hanging Pictures
At some point in your riding career, you probably found yourself feeling or dealing with a little fear, failure, or frustration. We’ve all been there. Regardless of whether we’re competitive or recreational, we’ve likely found ourselves getting a bit stuck on stress or a struggle; dealing with a little defeat or disappointment, or feeling overwhelmed or underprepared.
May 07, 2025
Interscholastic
Through the Lens: 2025 USEA Intercollegiate & Interscholastic Eventing Championships
We might still be recovering physically from the excitement of the 2025 USEA Intercollegiate & Interscholastic Eventing Championships, but mentally we keep playing the weekend over and over again in our heads. This is a weekend that many eventers and lovers of the sport all over the country (ourselves included) look forward to each year and this year was no exception. From teams getting to experience their first time ever at the championship to mascots swapping gear in a show of camaraderie, there were so many great moments that took place during this year's end-of-the-school-year event. Take a look at some of our favorite moments from the three day competition below!
May 06, 2025
Competitions
Fast Facts: Tryon International Three-Day Event
As we gear up for the summer, the competition season isn’t slowing down and it’s time for one of the staple events on the international calendar in the U.S., the Tryon International Three-Day Event (Mill Spring, North Carolina). This event hosts one of five CCI4*-L events on the U.S. calendar, and this year there are 13 competitors in the field. Continue reading below for more interesting facts pertaining to the event that kicks off this Thursday, May 8.
May 06, 2025
Sponsor
#WeRideTogether Renews Partnership with USEA to Promote Awareness and Education for Safer, Healthier Horse Sport
The United States Eventing Association (USEA) is proud to announce the continued partnership with #WeRideTogether as an Official Educational Partner of the USEA. #WeRideTogether is a non-profit organization dedicated to advancing safety and well-being in sports through safeguarding education and abuse prevention efforts.
