Jun 22, 2022

Athletux Returns as a Partner to Provide Commentary at the USEA AEC

By Kate Lokey - USEA Staff

The United States Eventing Association (USEA) is excited to announce the partnership with Athletux for this year’s USEA American Eventing Championships presented by Nutrena Feeds. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2022 AEC. This year’s AEC will be held August 31-September 4 at Rebecca Farm in Kalispell, Montana.

"We are excited to once again provide the official commentary for the AEC,” said Frankie Thieriot Stutes, President and Founder of Athletux. “As one of the longest running marketing firms in equestrian sports, we believe in highlighting the world class athletes in eventing at every level. The USEA does an incredible job putting these remarkable Championships on and in doing so highlighting the best competitors from across the country. Athletux is proud to help make it possible for people near and far to watch the excitement unfold all week long via the live stream. See you in Montana!"

Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.

“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2022 AEC,” said USEA CEO Rob Burk.

Frankie Thieriot Stutes of Athletux will be working alongside Ride On Video to bring live stream coverage and commentary for the AEC. Ride On will be live streaming all levels, and Athletux will be providing commentary at least at Preliminary level and above. Learn more about Athletux by visiting their website at athletux.com

Nov 30, 2022 Classic Series

2022 USEA Classic Series Season Comes to a Close at Ram Tap

In the final USEA Classic Series event of 2022, three horse and rider pairs rode their way to the top of the podium in the Training, Novice, and Beginner Novice 3-Day divisions offered during the Ram Tap Horse Park Horse Trials which took place November 18-20 in Fresno, California.

Nov 29, 2022 Eventing News

US Equestrian Announces Bid Allocation for Week 10 of the 2023-2027 U.S. Eventing Calendar

US Equestrian opened a bid process for one event to host the Advanced level in Area 3 on Week 10 for 2023-2027 due to an event cancellation. The bid process was conducted in accordance with the 2023-2027 U.S. Eventing Calendar CCI4*-L, CCI4*-S, CCI3*-L, & Advanced Policies and Procedures. The USEF Eventing Strategic Calendar Review Task Force made recommendations to the USEF Eventing Sport Committee who made recommendations for final approval by the USEF Board of Directors.

Nov 29, 2022 Area Championships

Crabo, Keyser, and Martin Conclude 2022 Season with Area X Championship Honors

Concluding the 2022 Area Championships season was the Area X Championships held during the SAzEA H.T. which took place November 19-20 in Tucson, Arizona. Three Championship divisions were offered, allowing three horse and rider pairs the opportunity to conclude their 2022 eventing season by being crowned champion!

Nov 28, 2022 Instructors

The Importance of a Secure and Balanced Position in all Three Eventing Phases

“The highest priority must be given by instructors to developing in their riders a correct, balanced, supple, effective, and independent seat for dressage and for jumping.” - “Teaching Principles” in the new ECP Eventing Handbook by the Levels

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