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Jun 22, 2022
Athletux Returns as a Partner to Provide Commentary at the USEA AEC
The United States Eventing Association (USEA) is excited to announce the partnership with Athletux for this year’s USEA American Eventing Championships presented by Nutrena Feeds. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2022 AEC. This year’s AEC will be held August 31-September 4 at Rebecca Farm in Kalispell, Montana.
"We are excited to once again provide the official commentary for the AEC,” said Frankie Thieriot Stutes, President and Founder of Athletux. “As one of the longest running marketing firms in equestrian sports, we believe in highlighting the world class athletes in eventing at every level. The USEA does an incredible job putting these remarkable Championships on and in doing so highlighting the best competitors from across the country. Athletux is proud to help make it possible for people near and far to watch the excitement unfold all week long via the live stream. See you in Montana!"
Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.
“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2022 AEC,” said USEA CEO Rob Burk.
Frankie Thieriot Stutes of Athletux will be working alongside Ride On Video to bring live stream coverage and commentary for the AEC. Ride On will be live streaming all levels, and Athletux will be providing commentary at least at Preliminary level and above. Learn more about Athletux by visiting their website at athletux.com
Mar 26, 2023
Instructors
You Can Teach An Old Dog New Tricks (or, The Continuing Education of an Eventer)
One of my passions is continuing to be a good student, because I think no matter how old I get, there are multiple reasons learning new things inspires me. First and foremost, it helps me be a better rider and trainer, so my horses benefit. Second, it helps me be a better teacher by exposing me to different ways to have a relationship with a horse or a student.
Mar 25, 2023
Education
Pressure Proof with Daniel Stewart: Saying is Believing
This month we’re going to begin a three-part series on how to create positive riding experiences by making sure the words you say to yourself and the thoughts you think to yourself are positive. Referred to as self-talk, internal dialogue, or brain babble; the words you say to yourself can have a huge impact on your performance. In fact, your thoughts and voice are actually considered behaviors, and just like how positive physical behaviors (i.e. a balanced transition) can create success, your verbal behaviors can also accomplish the very same thing. So let's spend the next few months talking about how to talk to yourself!
Mar 24, 2023
Profile
Keane’s First FEI Win Propels the Veterinarian to Capital Square USEA Adult Amateur of the Year Title
Being spontaneous has paid off for Kevin Keane and Sportsfield Candy. “I bought him on a Wednesday and showed him on a Thursday,” Keane recalls about his first event with his Irish Sport Horse gelding, then 9 years old, at Plantation Field Horse Trials (Unionville, Pennsylvania) in September 2016. “I owned him for part of a day, and the next morning I showed up at a CCI and jogged him up for a two-star, and we went clean and clean and clean.”
Mar 23, 2023
Competitions
CDCTA Spring Horse Trials Waives Late Entry Fee Through Friday, March 24
THANK YOU to everyone who has already entered the USEF/USEA Recognized CDCTA Spring Horse Trials scheduled for Sunday, April 9 in Berryville, VA. We will continue to take late entries through Friday, March 24 using USEA’s Xentry system. If you still want to come compete, please enter! The late fee has been waived through Friday, March 24.
