Jun 22, 2022

Athletux Returns as a Partner to Provide Commentary at the USEA AEC

By Kate Lokey - USEA Staff

The United States Eventing Association (USEA) is excited to announce the partnership with Athletux for this year’s USEA American Eventing Championships presented by Nutrena Feeds. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2022 AEC. This year’s AEC will be held August 31-September 4 at Rebecca Farm in Kalispell, Montana.

"We are excited to once again provide the official commentary for the AEC,” said Frankie Thieriot Stutes, President and Founder of Athletux. “As one of the longest running marketing firms in equestrian sports, we believe in highlighting the world class athletes in eventing at every level. The USEA does an incredible job putting these remarkable Championships on and in doing so highlighting the best competitors from across the country. Athletux is proud to help make it possible for people near and far to watch the excitement unfold all week long via the live stream. See you in Montana!"

Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.

“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2022 AEC,” said USEA CEO Rob Burk.

Frankie Thieriot Stutes of Athletux will be working alongside Ride On Video to bring live stream coverage and commentary for the AEC. Ride On will be live streaming all levels, and Athletux will be providing commentary at least at Preliminary level and above. Learn more about Athletux by visiting their website at athletux.com

Jul 02, 2024 Educational Activities

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Alliston’s Busy Weekend, Braitling’s Reuniting with Five-Star Mount, & Kalkman’s Advanced Victory Highlight Twin Rivers Summer H.T.

As he was finishing tacking up his horse in preparation to navigate the cross-country course at the 2024 Twin Rivers Summer Horse Trials, James Alliston expressed concern about navigating the 101 Freeway. That’s because as soon as he crossed the finish line aboard Intermediate level winner Addyson (Ampere x Nickerbocker) at 10:38 a.m. on Saturday—his fifth cross-country round of the morning with three at Preliminary and two at Intermediate—the West Coast-based five-star rider had to drive 185 miles on the 101 Freeway from Twin Rivers Ranch in Paso Robles, California, to San Francisco International Airport to catch a 4:35 p.m. flight to Frankfurt, Germany.

Jul 01, 2024 Education

USEA Podcast #364: All Your Grooming Questions Answered

There is so much more to proper grooming than keeping your horse picture-perfect for the horse inspection. Good grooming practices are critical to proper horse management, no matter if you are planning for your next FEI appearance or your Starter level debut. To help you maximize your knowledge of grooming practices, we opened up the opportunity for USEA members to submit any questions they might have on our Instagram and Facebook stories. In this week's episode, Host Nicole Brown sits down with three of the highest-regarded grooms in this industry, Max Corcoran, Emma Ford, and Stephanie Simpson, and asks them all of your questions and more to help you perfect the art of grooming.

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