Jun 22, 2022

Athletux Returns as a Partner to Provide Commentary at the USEA AEC

By Kate Lokey - USEA Staff

The United States Eventing Association (USEA) is excited to announce the partnership with Athletux for this year’s USEA American Eventing Championships presented by Nutrena Feeds. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2022 AEC. This year’s AEC will be held August 31-September 4 at Rebecca Farm in Kalispell, Montana.

"We are excited to once again provide the official commentary for the AEC,” said Frankie Thieriot Stutes, President and Founder of Athletux. “As one of the longest running marketing firms in equestrian sports, we believe in highlighting the world class athletes in eventing at every level. The USEA does an incredible job putting these remarkable Championships on and in doing so highlighting the best competitors from across the country. Athletux is proud to help make it possible for people near and far to watch the excitement unfold all week long via the live stream. See you in Montana!"

Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.

“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2022 AEC,” said USEA CEO Rob Burk.

Frankie Thieriot Stutes of Athletux will be working alongside Ride On Video to bring live stream coverage and commentary for the AEC. Ride On will be live streaming all levels, and Athletux will be providing commentary at least at Preliminary level and above. Learn more about Athletux by visiting their website at athletux.com

Jun 30, 2022 Education

Pressure Proof with Daniel Stewart: The Quickie Plan

Last month we began a four-part series on mental preparation and the many kinds of pre-ride routines you can perform to control your emotions so they don’t take control of you. If you recall, the purpose of these routines is to give your brain the perception of predictability and control because as soon as your brain loses these it senses threat and stress which weakens your confidence and strengthens your jitters and fears.

Jun 29, 2022 Eventing News

USEA President Max Corcoran Appointed USEF Eventing Elite Program and Team Facilitator

On May 1, 2022, Max Corcoran was appointed as the Eventing Elite Program and Team Facilitator. In her role, Corcoran will support the areas of communication, logistics, and management of the teams for the Eventing Programs to deliver sustained success at World and Olympic Games level. As the Facilitator, she will work closely with the interim Chef d’Equipe/Team Manager, Bobby Costello, and eventing staff to build solid lines of communication with athletes, grooms, owners, coaches, veterinarians, and all stakeholders linked to the athletes and develop the structures around the Elite Program and senior U.S. Eventing Team.

Jun 29, 2022 Education

A Case for Warming Up (and How to Do It Correctly) with Kyle Carter

Imagine: you are at the biggest sporting event of your life. The stakes are high, and you have spent countless hours preparing for it. However, you are expected to just show up and immediately perform. You cannot stretch or take a practice swing. You have no time to loosen up or sharpen your eye. Sounds like a recipe for disaster, right? Just like us, our horses need adequate time to warm up each day. A warmup is any preparation for work, and it is often the leading edge of that work. It is the small aid response that becomes the more advanced aid response.

Jun 28, 2022 Hall of Fame

Newest Invitation to USEA's Eventing Hall of Fame Extended to Trish Gilbert

This year a new class will be joining the 47 eventing legends currently in the United States Eventing Association (USEA) Eventing Hall of Fame. Induction into the Hall of Fame is the highest honor awarded within the sport of eventing in the United States. Those invited to join the USEA's Eventing Hall of Fame have truly made a difference in the sport of eventing. Hall of Fame members have included past Association presidents, volunteers, riders, founding fathers, course designers, officials, organizers, horses, horse owners, and coaches

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