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Jun 22, 2022
Athletux Returns as a Partner to Provide Commentary at the USEA AEC
The United States Eventing Association (USEA) is excited to announce the partnership with Athletux for this year’s USEA American Eventing Championships presented by Nutrena Feeds. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2022 AEC. This year’s AEC will be held August 31-September 4 at Rebecca Farm in Kalispell, Montana.
"We are excited to once again provide the official commentary for the AEC,” said Frankie Thieriot Stutes, President and Founder of Athletux. “As one of the longest running marketing firms in equestrian sports, we believe in highlighting the world class athletes in eventing at every level. The USEA does an incredible job putting these remarkable Championships on and in doing so highlighting the best competitors from across the country. Athletux is proud to help make it possible for people near and far to watch the excitement unfold all week long via the live stream. See you in Montana!"
Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.
“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2022 AEC,” said USEA CEO Rob Burk.
Frankie Thieriot Stutes of Athletux will be working alongside Ride On Video to bring live stream coverage and commentary for the AEC. Ride On will be live streaming all levels, and Athletux will be providing commentary at least at Preliminary level and above. Learn more about Athletux by visiting their website at athletux.com
Mar 11, 2025
Instructors
Ask an Expert: USEA's Eventing Coaches Program with Emily Mastervich & Robin Walker
Ask an Expert, brought to you by Ride iQ, is a live, virtual event that dives into key equestrian topics with top professionals in the sport. This week’s episode focused on the USEA Eventing Coaches Program (ECP) with special guests Emily Mastervich and Robin Walker. The duo shared insights into the program’s purpose, its impact on eventers at all levels, and what it means for the future of coaching in the sport. Listen to episode now on the Ride iQ Youtube Channel.
Mar 11, 2025
Series + Championships
Opportunity Event Horse Program Announces Calendar for Pilot Year
The United States Eventing Association (USEA) is excited to announce the Opportunity Event Horse (OEH) Program, a new pilot program for the 2025 competition season. The OEH Program is designed to introduce horses and riders to the sport of eventing in a supportive and encouraging environment.
Mar 10, 2025
Association News
USEA Podcast #382: Getting Hyped for 2025
The 2025 season is well underway and it's an exciting year for United States eventing with many world-class horse and rider partnerships already showing off what they are made of this early in the year. In addition to high-performance eventing, USEA CEO Rob Burk, USEA President Louise "Lou" Leslie, and EquiRatings' Diarm Byrne sit down to chat with USEA Podcast Host Nicole Brown about what is to come on the U.S. eventing schedule across all levels, competitions that are getting everyone excited, and so much more in this week's episode of the USEA Podcast!
Mar 09, 2025
Profile
2024 Richard Picken Memorial Grant Recipient Madelyn Cease is on Her Way Up
Madelyn Cease paused as she scrolled the USEA Foundation website. She stopped on the Richard Picken Memorial Grant, realizing she was eligible for it, so she signed up, never expecting to win the $5,000 fund.
