Login
Jun 22, 2022
Athletux Returns as a Partner to Provide Commentary at the USEA AEC
The United States Eventing Association (USEA) is excited to announce the partnership with Athletux for this year’s USEA American Eventing Championships presented by Nutrena Feeds. Athletux will join as a Bronze Level Sponsor and the Official Commentary Provider for the 2022 AEC. This year’s AEC will be held August 31-September 4 at Rebecca Farm in Kalispell, Montana.
"We are excited to once again provide the official commentary for the AEC,” said Frankie Thieriot Stutes, President and Founder of Athletux. “As one of the longest running marketing firms in equestrian sports, we believe in highlighting the world class athletes in eventing at every level. The USEA does an incredible job putting these remarkable Championships on and in doing so highlighting the best competitors from across the country. Athletux is proud to help make it possible for people near and far to watch the excitement unfold all week long via the live stream. See you in Montana!"
Athletux business services include social media, email marketing, sponsored rider program oversight and management, business advising, and graphic design. Their rider services include social media, syndication, advising, sponsorships, public relations, fundraising, advertising, crisis management, grant applications, email marketing, promotion, and website upkeep. Their event services include public relations, live stream commentary, video production, and broadcasting.
“Athletux is one of the best equestrian marketing firms in the country. Frankie is a top-level competitor herself, and she knows the sport inside and out. We are so excited to partner with her and Athletux to provide expert commentary at the 2022 AEC,” said USEA CEO Rob Burk.
Frankie Thieriot Stutes of Athletux will be working alongside Ride On Video to bring live stream coverage and commentary for the AEC. Ride On will be live streaming all levels, and Athletux will be providing commentary at least at Preliminary level and above. Learn more about Athletux by visiting their website at athletux.com
May 08, 2025
Education
Pressure Proof Tip with Daniel Stewart: Reframing Isn't About Hanging Pictures
At some point in your riding career, you probably found yourself feeling or dealing with a little fear, failure, or frustration. We’ve all been there. Regardless of whether we’re competitive or recreational, we’ve likely found ourselves getting a bit stuck on stress or a struggle; dealing with a little defeat or disappointment, or feeling overwhelmed or underprepared.
May 07, 2025
Interscholastic
Through the Lens: 2025 USEA Intercollegiate & Interscholastic Eventing Championships
We might still be recovering physically from the excitement of the 2025 USEA Intercollegiate & Interscholastic Eventing Championships, but mentally we keep playing the weekend over and over again in our heads. This is a weekend that many eventers and lovers of the sport all over the country (ourselves included) look forward to each year and this year was no exception. From teams getting to experience their first time ever at the championship to mascots swapping gear in a show of camaraderie, there were so many great moments that took place during this year's end-of-the-school-year event. Take a look at some of our favorite moments from the three day competition below!
May 06, 2025
Competitions
Fast Facts: Tryon International Three-Day Event
As we gear up for the summer, the competition season isn’t slowing down and it’s time for one of the staple events on the international calendar in the U.S., the Tryon International Three-Day Event (Mill Spring, North Carolina). This event hosts one of five CCI4*-L events on the U.S. calendar, and this year there are 13 competitors in the field. Continue reading below for more interesting facts pertaining to the event that kicks off this Thursday, May 8.
May 06, 2025
Sponsor
#WeRideTogether Renews Partnership with USEA to Promote Awareness and Education for Safer, Healthier Horse Sport
The United States Eventing Association (USEA) is proud to announce the continued partnership with #WeRideTogether as an Official Educational Partner of the USEA. #WeRideTogether is a non-profit organization dedicated to advancing safety and well-being in sports through safeguarding education and abuse prevention efforts.
