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Athletux Expands Partnership with USEA for 2026

By Abigail Fulmer - USEA Staff | Press Release | April 7, 2026

The United States Eventing Association (USEA) is proud to announce an expanded partnership with Athletux for 2026, building on a successful collaboration and introducing new educational initiatives alongside continued support of the USEA American Eventing Championships (AEC).

Athletux will return as a Bronze Level Sponsor of the USEA American Eventing Championships (AEC) taking place at the Kentucky Horse Park in Lexington, Kentucky, on Aug. 25-30. Providing expert commentary for the upper levels, they enhance the live stream experience for audiences around the world.

New for 2026, Athletux joins the USEA as an Official Educational Collaborator. Athletux will collaborate with USEA on original content, including articles, interviews, and educational series. Athletux will also support the USEA Emerging Athletes U21 (EA21) Program as a Contributing Sponsor. To help support and develop the next generation of eventers, Athletux will help provide educational resources and consultation opportunities for athletes at the EA21 regional clinics and the EA21 national camp.

Athletux is a leading public relations and sports marketing firm in the equestrian industry, recognized for its innovative approach to athlete and brand promotion. With deep roots in the eventing community, Athletux partners with riders, organizations, and sponsors to increase visibility and engagement across the sport. The company specializes in media strategy, athlete representation, branding, and live commentary, and has been a longtime supporter of USEA events.

“Athletux has been an incredible partner, and we are especially excited to grow our collaboration in 2026 to include educational programming and direct support of the EA21 athletes,” said USEA CEO Rob Burk. “Their expertise in storytelling and communication not only enhances the AEC but also helps educate and inspire the next generation of eventers.”

The USEA looks forward to continuing its partnership with Athletux in 2026, delivering enhanced competition coverage, meaningful educational opportunities, and increased support for developing athletes across the country. To learn more about Athletux, visit www.athletux.com.

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.

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