United States Eventing Association

ARMA, “The Official Horse Boot of the USEA,” Renews Corporate Sponsorship

The United States Eventing Association (USEA) is excited to announce Shires Equestrian Incorporation, specifically their brand, ARMA, has renewed their corporate sponsorship with the USEA for the next three years.

Shires Equestrian first partnered with the USEA as a corporate sponsor with a one-year agreement in 2024. The USEA is thrilled they are returning for three more years! Through Shires Equestrian, ARMA is additionally a gold level sponsor of the USEA American Eventing Championships (AEC) and contributing sponsor of the USEA Adult Team Championships (ATC), USEA Young Event Horse (YEH) program, USEA Emerging Athletes U21 program (EA21), and the USEA Annual Meeting & Convention. They support the USEA through the year in many ways and provide prizes at the AEC, ATC, YEH, and EA21.

Shires Equestrian is a household name and globally known across the sport of eventing. With over 50 years of experience, Shires specializes in equipment and apparel especially suited for equestrians of all levels. Shires is known for a wide range of horse and rider equipment, but a standout amongst their brands is ARMA. Recognized as the “official horse boot of the USEA,” ARMA is known for their variety of excellent equine boots. They specialize in lightweight brushing boots, shock absorbent tendon boots, carbon cross-country boots, as well as a collection of sheepskin-lined boots and bell boots.

“We are thrilled about Shires Equestrian and their brand ARMA’s continued support of the USEA for the next three years,” said USEA CEO Rob Burk. “Using high-quality leg protection is a huge factor in the health and longevity of our equine partners. Members can rest at ease when they use ARMA’s next generation protection.”

Grace Parker, Marketing Representative of Shires Equestrian said, “We're thrilled to continue our partnership with the USEA! Supporting equestrians and their passion for the sport inspires us, and we can't wait for the journey ahead.”

To learn more about Shire Equestrian’s brand ARMA and their world class boots visit shop.shiresequestrian.com to see their selection of equine boots as well as a variety of other high-quality products.

About the United States Eventing Association

The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.