Jan 11, 2017

Amateurs Invited to Participate in Sporthorse Research Study

Michael Willham and Fernhill Cayenne. Photo by JJ Sillman.

Amateurs who own horses and compete in Dressage, Show Jumping and/or Eventing are invited to participate in a research study involving a short, 10 minute online survey. This study is being conducted by Michael Willham from Otterbein University to discover behavioral patterns with new market media trends in the horse industry, specifically the advertising considerations of buying and selling sporthorses.

Michael is not just a researcher, he is also a Preliminary/1* level Eventer and USDF Bronze Medalist. Michael also competes with the University of Otterbein's Eventing Team. He is combining his passion for horses with his marketing studies in order to create the first known study on Sporthorse marketing.

To partake in this study, follow the link to complete a ten minute online survey. Enter the drawing at the end of the survey for a chance to win one of four $25 SmartPak gift cards! Your answers in this study as well as your identity will remain confidential. Your participation is voluntary and you are free to withdraw at any time.

https://otterbein.co1.qualtrics.com/SE/?SID=SV_0d3TGaXbYzN0GvH

May 12, 2025 Eventing News

Boyd Martin and Cooley Nutcracker Conquer Yanmar Amercan Tryon International CCI4*-L

The final day of competition at the the Yanmar America Tryon International Spring Three Day Event presented by Tow & Collect crowned five new champions, featuring Show Jumping competition in Tryon Stadium and the final rounds of Cross-Country competition on the White Oak Cross-Country Course at Tryon International Equestrian Center & Resort (Tryon International). Read more below.

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From the Democratic Republic of the Congo to Cross-Country: Miriam Keefer’s Eventing Journey

At last fall's Full Moon Farm Horse Trials, 16-year-old Miriam Keefer guided her horse, Micky, over the final cross-country jump with quiet determination and a flash of joy. It was her first recognized event at the Novice level, and she placed second out of 16 competitors—qualifying her for both the USEA American Eventing Championships presented by Nutrena Feeds and a long-format three-day event.

May 11, 2025 Eventing News

Canter and Lordships Graffalo are Back on Top at MARS Badminton Horse Trials

Ros Canter and Lordships Graffalo were pure class in the final, tense moments of the MARS Badminton Horse Trials, jumping faultlessly to regain the title they won two years ago by just 1 penalty.

May 11, 2025 Eventing News

Martin and Cooley Nutcracker Rise to the Top at Yanmar American Tryon International CCI4*-L

Day 3 of competition at the Yanmar America Tryon International Spring Three-Day Event presented by Tow & Collect showcased Clayton Frederick’s course design at the picturesque White Oak Cross-country course at Tryon International Equestrian Center & Resort (Tryon International). The leaderboard of the CCI4*-L division saw a shakeup after two phases of competition.

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