Amateurs who own horses and compete in Dressage, Show Jumping and/or Eventing are invited to participate in a research study involving a short, 10 minute online survey. This study is being conducted by Michael Willham from Otterbein University to discover behavioral patterns with new market media trends in the horse industry, specifically the advertising considerations of buying and selling sporthorses.
Michael is not just a researcher, he is also a Preliminary/1* level Eventer and USDF Bronze Medalist. Michael also competes with the University of Otterbein's Eventing Team. He is combining his passion for horses with his marketing studies in order to create the first known study on Sporthorse marketing.
To partake in this study, follow the link to complete a ten minute online survey. Enter the drawing at the end of the survey for a chance to win one of four $25 SmartPak gift cards! Your answers in this study as well as your identity will remain confidential. Your participation is voluntary and you are free to withdraw at any time.
https://otterbein.co1.qualtrics.com/SE/?SID=SV_0d3TGaXbYzN0GvH
The United States Eventing Association, Inc. (USEA) is thrilled to announce Canter Culture as a “Silver Sponsor for the USEA American Eventing Championships” taking place at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27-Sept. 1.
If you’re a new team setting out to compete in the 2024 USEA Intercollegiate and Interscholastic Eventing Championships in just a couple of weeks, preparing for the “happiest horse trial” in the U.S. may seem a bit daunting. With five components to the Spirit Award contest that require creativity and cohesion between team members, there is a lot that goes into preparing and packing to leave for the event.
Are you following along with the action from home this weekend? Or maybe you're competing at an event and need information fast. Either way, we’ve got you covered! Check out the USEA’s Weekend Quick Links for links to information including the prize list, ride times, live scores, and more for all the events running this weekend.
Since the mid-’80s, lifelong horsewoman and professional artist Debra Sue Waters has devoted countless hours to the sport of eventing, and last year topped the rankings of the USEA Volunteer Incentive Program in Area V. Assisting behind the scenes at an event just comes naturally to the Millsap, Texas, resident.