Amateurs who own horses and compete in Dressage, Show Jumping and/or Eventing are invited to participate in a research study involving a short, 10 minute online survey. This study is being conducted by Michael Willham from Otterbein University to discover behavioral patterns with new market media trends in the horse industry, specifically the advertising considerations of buying and selling sporthorses.
Michael is not just a researcher, he is also a Preliminary/1* level Eventer and USDF Bronze Medalist. Michael also competes with the University of Otterbein's Eventing Team. He is combining his passion for horses with his marketing studies in order to create the first known study on Sporthorse marketing.
To partake in this study, follow the link to complete a ten minute online survey. Enter the drawing at the end of the survey for a chance to win one of four $25 SmartPak gift cards! Your answers in this study as well as your identity will remain confidential. Your participation is voluntary and you are free to withdraw at any time.
https://otterbein.co1.qualtrics.com/SE/?SID=SV_0d3TGaXbYzN0GvH
Six Novice divisions crowned their champions in the Rolex Arena on Saturday at the USEA American Eventing Championships (AEC) presented by Nutrena Feeds. Read on to learn more about them!
Sixty combinations cantered around the world-famous Kentucky Horse Park for their cross-country phase in the inaugural Horse & Country USEA Starter Championship this evening. From big-eyed youngsters to adorable ponies, the division had its share of heartwarming and cheer-worthy moments.
Beginner Novice riders took to Jay Hambly's track today at the USEA American Eventing Championships (AEC) presented by Nutrena Feeds, and the leaderboards in many divisions shuffled. Check out who's on top in each of the six divisions.
Dressage is officially done at the 2024 USEA American Eventing Championships (AEC) presented by Nutrena Feeds as Beginner Novice and Starter level competitors make their way out to Jay Hambly's cross-country courses and Novice level competitors turn their attention to their final phase of the weekend.