Amateurs who own horses and compete in Dressage, Show Jumping and/or Eventing are invited to participate in a research study involving a short, 10 minute online survey. This study is being conducted by Michael Willham from Otterbein University to discover behavioral patterns with new market media trends in the horse industry, specifically the advertising considerations of buying and selling sporthorses.
Michael is not just a researcher, he is also a Preliminary/1* level Eventer and USDF Bronze Medalist. Michael also competes with the University of Otterbein's Eventing Team. He is combining his passion for horses with his marketing studies in order to create the first known study on Sporthorse marketing.
To partake in this study, follow the link to complete a ten minute online survey. Enter the drawing at the end of the survey for a chance to win one of four $25 SmartPak gift cards! Your answers in this study as well as your identity will remain confidential. Your participation is voluntary and you are free to withdraw at any time.
https://otterbein.co1.qualtrics.com/SE/?SID=SV_0d3TGaXbYzN0GvH
Happy Kentucky week eventing fans! The 2025 Defender Kentucky Three-Day Event kicks off with the first formal horse inspection for the five-star field this Wednesday, April 23. With so much excitement building up for the competition this year, we compiled all the facts you might want to know about this year's five-star lineup. Get to know each of the horses and riders entered this year a little bit better below!
Horse trials, from local grassroots competitions to FEI-level events, are the heartbeat of the eventing world. These trials are more than just a test of skill for riders and horses; they are essential to the growth and sustainability of the entire equestrian community.
Whether you've brought your horse up from Novice or took on the ride later in their career, getting to your first five-star on a special partner is a huge accomplishment.
Are you following along with the action from home this weekend? Or maybe you're competing at an event and need information fast. Either way, we’ve got you covered!