The following is provided through a partnership between STRIDER and the USEA. As part of our commitment to diversity, enabling access, and building capacity throughout the industry we are pleased to provide this content to benefit the sport of eventing.
From the tadpole division at the local starter horse trials through the CCI5* at the Land Rover Kentucky Three-Day, equestrian competition brings people together. At every level, horse shows can expand community and foster growth for the sport of eventing.
Here are some things to consider if you’re planning to host a horse trial, combined test, schooling show, jump derby, or anything else this season.
1. Make it easy for folks to find and enter
The easier it is for people to find out about your event, the more likely they are to enter. Across the industry, entries tend to increase for starter horse trials that are findable through a google search. Chances are you’ll see an increase in spectators, too! Online entries can get you added visibility, but you’ll want to also be sure to remind folks to join you.
You can use your facility’s website and email list plus share to regional Facebook groups on social media to invite folks to enter. You may also want to partner with a local Combined Training Association or Group Member Organization to get the word out as many of them keep an activity calendar for their members. Word-of-mouth and strategically-placed paper flyers are a great backup for an online presence, too!
Implement a one-stop digital entry and payment process (think Amazon’s 1-click checkout!) so interested riders don’t have to jump through hoops to participate.
2. Get local businesses involved
Think outside the box for sponsorship and community support. Your jump derby or combined test will likely attract riders (and their support crews) who would also be excited to learn about businesses that are local to your facility. Reach out to your favorite local eateries, garden centers, and other businesses, even if they’re not horse-centric, to let them know you’ll be offering an event that will bring new potential customers their way.
These businesses will be pleased to hear about the online visibility their support of your event will get, too!
Come up with a few price points for potential sponsors to choose from. Having predetermined options will save you a lot of effort and will also make it easier for businesses to commit to supporting your event.
3. Help create memories
Small efforts can make a big difference. Consider having some light refreshments available ringside for volunteers and participants, offering a special award for the best volunteer of the day, and investing in facility signage to make the experience as smooth as possible for visitors. A little hospitality can go a very long way.
More than likely, your show environment is offering a unique experience for competitors, volunteers, spectators, and even the judge. Identify what makes your offering special and highlight it.
Hosting events can be a great way for facilities and training barns to generate revenue, but they’re also an important way to get more people involved in the sport. Taking the time to consider how you can reach more riders and generate a positive experience can have incredible long-term effects for your community and eventing in general.
STRIDER is the leading entry platform across disciplines for the equestrian industry.
From enabling riders to discover and book the perfect opportunity to helping equestrians across the industry grow and run their businesses, STRIDER fosters connections to top-tier experiences. Please visit www.striderpro.com to learn more about the suite of software products and services available.
The USEA Board of Governors (BOG) concluded a productive two days of the August BOG meeting on Wednesday, August 9th in Dulles, Virginia led by USEA President Max Corcoran. All but four BOG members were able to attend in person this year. Many key items related to eventing in the U.S. were discussed at great length including safety, membership strategies, competition procedures, visibility of the sport, and more over the course of the two-day gathering.
Are you following along with the action from home this weekend? Or maybe you're competing at an event and need information fast. Either way, we’ve got you covered! Check out the USEA’s Weekend Quick Links for links to information including the prize list, ride times, live scores, and more for all the events running this weekend.
Have you ever wondered what it would be like to compete in a traditional long format Three-Day Event? Can you imagine the thrill of three additional phases leading into cross-country? In the early 2000s, eventing began to shift away from long format events and toward modern short-format competitions. Not all is lost though! The United States Eventing Association (USEA) created the USEA Classic Series to give riders a taste of the old school experience. These competitions preserve eventing’s history and allow riders at the Beginner Novice through Preliminary levels to take on the challenge of traditional long format events.
As the cutoff date to qualify for Le Lion inches closer, talented young horses and riders in contention for the The Holekamp/Turner YEH Lion d’Angers Grant are gearing up for the final push in hopes of being selected as the grant recipient. Grant funds will assist the selected pair with costs associated with competing at the FEI Eventing World Breeding Championships in the 7-year-old CCIYH3*-L Championship slated to be held later this fall. 2020 Dutta Corp. USEA Young Event Horse (YEH) Championships competitors and their respective owners and riders have paid careful attention to this summer’s schedule making sure that they would meet the necessary qualifications for La Mondial du Lion in Le Lion d’Angers, France.