Aug 13, 2021

Horse & Country and USEA Announce Wide-Ranging Partnership

By Horse & Country TV - Edited Press Release

The United States Eventing Association (USEA) and leading international equestrian sports network Horse & Country (H&C) today announced the details of a wide-ranging partnership. The rationale behind the new arrangement is underpinned by H&C’s extensive eventing coverage, both domestic and international, which includes live and highlights sport, training content, and rider profiles, the increasing role of video in USEA’s communications activity, and the opportunity to showcase eventing from the U.S. to H&C’s global audience.

At the heart of the partnership is the creation of the USEA Channel on H&C’s streaming service, H&C+. The Channel will host all of H&C’s eventing live streams, starting with the forthcoming MARS Great Meadow International from Virginia. Future USEA channel live streams will include events such as the Carolina International, major USEA recognized competitions, and Championships. The USEA Channel will also feature major international events including the Blenheim Palace Horse Trials, the Chedington Bicton Park CCI5* Horse Trials. A further treat awaits eventing fans in October with world-class competition from Les 5 Étoiles de Pau.

The USEA channel will feature a wealth of eventing-related material including Masterclasses from Will Faudree and Will Coleman, as well as episodes of H&C’s Barn Talk series featuring profiles of both Wills and 2020 USEA Rider of the Year Liz Halliday-Sharp.

Other key features of the partnership include:

  • A 15% reduction on the annual H&C+ subscription for USEA members
  • An extensive promotional program for each partner across the other’s platforms
  • Further live streams of USEA events to be announced

H&C Director, David Qualls said: “Three-day eventing is one of the cornerstones of H&C+ so a partnership with USEA is a great way to add further value for the passionate eventing community. Many of our viewers are both fans and competitors in their own right, so we’ve created the USEA Channel to pull together a wide range of content to help them get even more from the sport they love.”

“For a number of years the USEA has been looking for an international equestrian sports network partner,” said USEA CEO Rob Burk. “In order for the sport to turn our current hundreds of thousands of fans into millions of fans we need to enable better access to the sport by the public. H&C+ will enable us to do exactly that. H&C+ offers exciting coverage and interesting educational programs. Ultimately, the USEA is an educational association with an aim to promote eventing as a top-notch spectator sport. We know the fans of horses, equestrian sports, and eventing will make H&C+ their go to network.”

To watch all of H&C’s eventing live streams and access the USEA Channel, make sure you are signed up to H&C+, Horse & Country’s worldwide streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Membership is just $9.99 per month, or $99.99 annually ($84.99 to USEA members), and full details on how to join can be found at horseandcountry.tv.

About Horse & Country

Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Scandinavia, Belgium, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment.

Jan 18, 2022 Education

Pressure Proof with Daniel Stewart: Growth Goals

If you’re like most people there’s a good chance you made a New Year's resolution this month, and if you’re like most there’s a really good chance you’re going to have a hard time hanging onto it past the beginning of February!

Jan 17, 2022 Instructors

USEA Podcast #301: The USEA Eventing Handbook by the Levels

The USEA Eventing Handbook by the Levels is an educational tool that was developed over the course of two years and is loaded with materials and resources targeted for all levels of eventing professionals, instructors, and coaches.

Jan 16, 2022 Future Event Horse

Bring on the Babies: 2022 USEA FEH Calendar and Format Updates

The USEA Future Event Horse Program (FEH) was introduced in 2007 to evaluate yearlings, 2-year-olds, 3-year-olds, and 4-year-olds for their suitability for the sport of eventing based on conformation and type. The FEH program also created a pipeline for horses to gain experience competing before attending USEA Young Event Horse (YEH) competitions.

Jan 15, 2022 Organizers

Event Organizers Recognized on 2021 USEA Organizers Appreciation Honor Roll of Names

The key to eventing’s success lies heavily in the organizers who put on our events. The USEA is proud to recognize each year the organizers who have made contributions to the sport through their organizational efforts. For 2021, the USEA Organizers Appreciation Honor Roll of Names honors nearly 200 organizers for five to 25+ years of service. The Blue Ribbon is awarded to those organizers with five to nine years of service, the Bronze Medal recognizes organizers with 10-14 years of service, organizers who have contributed 15-19 years of service are awarded the Silver Medal, those with 20-24 years of service will receive the Gold Medal, and a select few with 25 years or more of service as organizers are bestowed the title of Platinum Medal organizers.

Official Corporate Sponsors of the USEA

Official Outerwear of the USEA

Official Supplement Feeding System of the USEA

Official Forage of the USEA

Official Feed of the USEA

Official Saddle of the USEA

Official Joint Therapy Treatment of the USEA

Official Equine Insurance of the USEA

Official Horse Clothing of the USEA

The Official Real Estate Partner of the USEA