Aug 13, 2021

Horse & Country and USEA Announce Wide-Ranging Partnership

By Horse & Country TV - Edited Press Release

The United States Eventing Association (USEA) and leading international equestrian sports network Horse & Country (H&C) today announced the details of a wide-ranging partnership. The rationale behind the new arrangement is underpinned by H&C’s extensive eventing coverage, both domestic and international, which includes live and highlights sport, training content, and rider profiles, the increasing role of video in USEA’s communications activity, and the opportunity to showcase eventing from the U.S. to H&C’s global audience.

At the heart of the partnership is the creation of the USEA Channel on H&C’s streaming service, H&C+. The Channel will host all of H&C’s eventing live streams, starting with the forthcoming MARS Great Meadow International from Virginia. Future USEA channel live streams will include events such as the Carolina International, major USEA recognized competitions, and Championships. The USEA Channel will also feature major international events including the Blenheim Palace Horse Trials, the Chedington Bicton Park CCI5* Horse Trials. A further treat awaits eventing fans in October with world-class competition from Les 5 Étoiles de Pau.

The USEA channel will feature a wealth of eventing-related material including Masterclasses from Will Faudree and Will Coleman, as well as episodes of H&C’s Barn Talk series featuring profiles of both Wills and 2020 USEA Rider of the Year Liz Halliday-Sharp.

Other key features of the partnership include:

  • A 15% reduction on the annual H&C+ subscription for USEA members
  • An extensive promotional program for each partner across the other’s platforms
  • Further live streams of USEA events to be announced

H&C Director, David Qualls said: “Three-day eventing is one of the cornerstones of H&C+ so a partnership with USEA is a great way to add further value for the passionate eventing community. Many of our viewers are both fans and competitors in their own right, so we’ve created the USEA Channel to pull together a wide range of content to help them get even more from the sport they love.”

“For a number of years the USEA has been looking for an international equestrian sports network partner,” said USEA CEO Rob Burk. “In order for the sport to turn our current hundreds of thousands of fans into millions of fans we need to enable better access to the sport by the public. H&C+ will enable us to do exactly that. H&C+ offers exciting coverage and interesting educational programs. Ultimately, the USEA is an educational association with an aim to promote eventing as a top-notch spectator sport. We know the fans of horses, equestrian sports, and eventing will make H&C+ their go to network.”

To watch all of H&C’s eventing live streams and access the USEA Channel, make sure you are signed up to H&C+, Horse & Country’s worldwide streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Membership is just $9.99 per month, or $99.99 annually ($84.99 to USEA members), and full details on how to join can be found at horseandcountry.tv.

About Horse & Country

Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Scandinavia, Belgium, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment.

Jul 06, 2022 AEC

Equilume Returns Their Support at the AEC

The United States Eventing Association (USEA) is pleased to have renewed our partnership with Equilume for the 2022 USEA American Eventing Championships presented by Nutrena Feeds (AEC). Equilume will join once more as a Bronze Level Sponsor and will provide four gift certificates for an Equilume Cashel Light Mask. The four gift certificates will be awarded to the Champions of the Advanced Final, the Preliminary Amateur, the Junior Young Rider Preliminary, and the Training Amateur divisions. This year’s AEC will be held August 30-September 4 at Rebecca Farm in Kalispell, Montana.

Jul 06, 2022 Classic Series

USEA Members Share Their Favorite Memories from Steeplechase

There are so many things to love about the USEA Classic Series: the way the conditioning and preparation strengthens your bond with your horse, the educational opportunities to enhance your skills as a rider, and, of course, your chance to experience the rush of the classic long format three-day event. There are eight Classic Series events taking place across the U.S. in the 2022 season and they are a great goal for many horse and rider pairs to work towards. Featuring the traditional long-format phases of roads and tracks and steeplechase in addition to the three regular phases of a horse trial, a USEA Classic Series event puts partnerships to the ultimate test. For riders who have already ticked off completing a long-format event from their bucket list, looking back on the thrill of steeplechase before heading out on cross-country often comes with fond memories. Check out what these USEA riders had to say about their favorite steeplechase moments!

Jul 05, 2022 Eventing News

Solaguayre California Takes Step Forward with Win at Twin Rivers

After traveling the world last year and campaigning on the East Coast to start this year, Julianne Guariglia’s 11-year-old Argentine Sport Horse mare Solaguayre California (Casparo x Solaguayre Calandria) returned to competition in the home state of her rider, Tamie Smith, to win the Advanced level at the Twin Rivers Summer Horse Trials held over Fourth of July Weekend in Paso Robles, California.

Jul 05, 2022 Member Rewards

Access Health Insurance, Travel Deals, and so Much More with Your USEA Member Rewards

The USEA Member Rewards Program has been rewarding USEA members since 2016 with offers ranging from car rentals to hotel stays. Now there are two more exciting offers available for USEA Rewards members. Introducing eHealth and TripPlanet!

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