The United States Eventing Association (USEA) and leading international equestrian sports network Horse & Country (H&C) today announced the details of a wide-ranging partnership. The rationale behind the new arrangement is underpinned by H&C’s extensive eventing coverage, both domestic and international, which includes live and highlights sport, training content, and rider profiles, the increasing role of video in USEA’s communications activity, and the opportunity to showcase eventing from the U.S. to H&C’s global audience.
At the heart of the partnership is the creation of the USEA Channel on H&C’s streaming service, H&C+. The Channel will host all of H&C’s eventing live streams, starting with the forthcoming MARS Great Meadow International from Virginia. Future USEA channel live streams will include events such as the Carolina International, major USEA recognized competitions, and Championships. The USEA Channel will also feature major international events including the Blenheim Palace Horse Trials, the Chedington Bicton Park CCI5* Horse Trials. A further treat awaits eventing fans in October with world-class competition from Les 5 Étoiles de Pau.
The USEA channel will feature a wealth of eventing-related material including Masterclasses from Will Faudree and Will Coleman, as well as episodes of H&C’s Barn Talk series featuring profiles of both Wills and 2020 USEA Rider of the Year Liz Halliday-Sharp.
Other key features of the partnership include:
H&C Director, David Qualls said: “Three-day eventing is one of the cornerstones of H&C+ so a partnership with USEA is a great way to add further value for the passionate eventing community. Many of our viewers are both fans and competitors in their own right, so we’ve created the USEA Channel to pull together a wide range of content to help them get even more from the sport they love.”
“For a number of years the USEA has been looking for an international equestrian sports network partner,” said USEA CEO Rob Burk. “In order for the sport to turn our current hundreds of thousands of fans into millions of fans we need to enable better access to the sport by the public. H&C+ will enable us to do exactly that. H&C+ offers exciting coverage and interesting educational programs. Ultimately, the USEA is an educational association with an aim to promote eventing as a top-notch spectator sport. We know the fans of horses, equestrian sports, and eventing will make H&C+ their go to network.”
To watch all of H&C’s eventing live streams and access the USEA Channel, make sure you are signed up to H&C+, Horse & Country’s worldwide streaming service. H&C+ members can watch online or with H&C’s mobile apps, as well as on Roku, Apple TV, Android TV, and Amazon Fire. Membership is just $9.99 per month, or $99.99 annually ($84.99 to USEA members), and full details on how to join can be found at horseandcountry.tv.
About Horse & Country
Horse & Country is the leading international sports network for the passionate and active equestrian community. Headquartered in London, it is available globally via connected TVs, mobile and web and on leading digital and pay-TV platforms in the US, UK, Ireland, Germany, Austria, the Netherlands, Scandinavia, Belgium, and Australia. Horse & Country’s programming line-up includes live coverage from leading sporting competitions in all equestrian disciplines, as well as training and learning shows, documentaries and entertainment.
One of my passions is continuing to be a good student, because I think no matter how old I get, there are multiple reasons learning new things inspires me. First and foremost, it helps me be a better rider and trainer, so my horses benefit. Second, it helps me be a better teacher by exposing me to different ways to have a relationship with a horse or a student.
This month we’re going to begin a three-part series on how to create positive riding experiences by making sure the words you say to yourself and the thoughts you think to yourself are positive. Referred to as self-talk, internal dialogue, or brain babble; the words you say to yourself can have a huge impact on your performance. In fact, your thoughts and voice are actually considered behaviors, and just like how positive physical behaviors (i.e. a balanced transition) can create success, your verbal behaviors can also accomplish the very same thing. So let's spend the next few months talking about how to talk to yourself!
Being spontaneous has paid off for Kevin Keane and Sportsfield Candy. “I bought him on a Wednesday and showed him on a Thursday,” Keane recalls about his first event with his Irish Sport Horse gelding, then 9 years old, at Plantation Field Horse Trials (Unionville, Pennsylvania) in September 2016. “I owned him for part of a day, and the next morning I showed up at a CCI and jogged him up for a two-star, and we went clean and clean and clean.”
THANK YOU to everyone who has already entered the USEF/USEA Recognized CDCTA Spring Horse Trials scheduled for Sunday, April 9 in Berryville, VA. We will continue to take late entries through Friday, March 24 using USEA’s Xentry system. If you still want to come compete, please enter! The late fee has been waived through Friday, March 24.