I purchased my wonderful APHA gelding, JJ Spot, in February of 2016 when I was 31 years old – he was my first horse after a lifetime of riding and hoping for one of my own. JJ and I had been eventing together on a lease basis for two years prior and we had just made the move up to Novice, and I had so many plans for us once things had been made official.
As a sport, eventing is inherently competitive. Riders compete against other riders on the hunt for wins, qualifying scores, and upgrade points while simultaneously competing against themselves as they work towards improved dressage scores and cleaner jump rounds. When it comes to business, though, eventers-turned-entrepreneurs Ainsley Jacobs of Ride Heels Down and Mary Campbell of Mare Modern Goods are proving that community is stronger than competition and their brands are better together.