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May 31, 2024
70° Joins as Bronze Sponsor of the 2024 USEA American Eventing Championships
The United States Eventing Association, Inc. (USEA) is happy to announce 70° as a “Bronze Level Sponsor of the 2024 USEA American Eventing Championships (AEC)” taking place at the Kentucky Horse Park in Lexington, Kentucky, Aug. 27- Sept. 1.
“70° is proud and excited to partner for the third year with the 2024 USEA American Eventing Championship as a Bronze level sponsor with prizes, and our retail cabin located on the showgrounds. We admire the athletes’ commitments to achieve, and their passion for their equine partners, and all support teams who contribute to the success of these competitors. Good luck to all!” said 70° founder Alisa Durando.
70° is a clothing brand dedicated to designing sports apparel for sun protection and body thermoregulation. The name 70° is synonymous with the best temperature for optimal athletic performance. From equestrians to tennis players, yogis, and runners, 70° has something for everyone. All of their material is high quality Italian fabric that looks and feels great both in the eventing competition ring and at a dinner party.
“The USEA is excited to have 70° as an AEC sponsor again for 2024. The company makes great clothing that many of our members wear. Event riders are in the sun a lot, and 70° provides apparel that is UV protective. A 70° day is the perfect temperature for eventing, and we are glad to have this company supporting the AEC!” said Rob Burk, USEA CEO.
70°’s mantra is “Feel it, Live it,” and they put that mantra into every aspect of their clothing. From sun shirts to show shirts and breeches, they carry it all. To learn more about 70° and to shop online, visit https://www.70degrees.life/
About the United States Eventing Association
The USEA is a non-profit 501(c)(3) educational organization committed to providing eventing enthusiasts with a competitive level suited to their individual skills. By assisting and educating competitors, event organizers, and officials; maintaining responsible safety standards; and registering qualified competitions and clinics, the USEA offers a strong and continuous training opportunity for an ever-expanding field of world-class competitors. Just as importantly, the USEA provides a means for all riders, regardless of age or ability, to experience the thrill of eventing. To learn more, visit www.useventing.com.
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Association News
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Education
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USEA Foundation
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Education
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With the start of the New Year just days away, now is the time to consider how your actions can have a positive impact on the sport of eventing in 2025. Each and every member of the eventing community has an important role to play in ensuring the sport continues to grow and thrive. From fostering educational opportunities to supporting grassroots initiatives and participating at all levels of the sport, there are so many ways to get involved.
