AEC Trade Fair

AEC Trade Fair

The Trade Fair at the USEA American Eventing Championships presented by Nutrena Feeds is an event unto itself, and a highlight of the competition for spectators and competitors alike! It features local, national, and international vendors selling goods and services in one convenient location.

Why be a Vendor at the AEC?

The trade fair allows vendors to not only sell your product or service at the AEC, but also to increase recognition of your product or service to a geographically diverse audience. The AEC is unique in the fact that it brings together spectators and competitors of every age and experience level from all corners of the country to one venue.

The Trade Fair provides them with the opportunity to shop for products and services they might not otherwise encounter. This Championships is the only one in the country where a 12-year old girl riding her pony has the chance to compete alongside multiple Olympic riders, and the spectators follow suit.

The AEC features hundreds of riders and thousands of spectators from more than 40 states. The AEC website has 156,000+ page views during the event, 6,000+ views of nightly videos, and during the event, related emails are sent nightly to over 44,000+ individuals who have indicated a personal interest in the sport.

To inquire today about being a part of the USEA Sponsor Village and Trade Fair at the AEC, please contact Kate Lokey at [email protected].

The USEA will not be accepting any new vendors/sponsors after August 1, 2021.

2021 AEC Vendors

70 Degrees



Astrid's Oil

Black Petticoat

CRS Equestrian & Equine Therapy


D.G. Stackhouse and Ellis Saddles

Dubarry of Ireland



FITS Riding

Grayson-Jockey Club Research Foundation

GLC Direct

Great British Equinery

Hound & Hare

I Love My Horse


Mare Goods

Park Equine

RNS Video

Romitelli Riding Boots

Shannon Brinkman Photography

Tack of the Town

The Jockey Club / Retired Racehorse Project

United States Eventing Association

Vet Blue


VTO Saddlery

Xpress Foto

Official Corporate Sponsors of the USEA

Official Outerwear of the USEA

Official Supplement Feeding System of the USEA

Official Forage of the USEA

Official Feed of the USEA

Official Saddle of the USEA

Official Joint Therapy Treatment of the USEA

Official Equine Insurance of the USEA

Official Horse Clothing of the USEA