United States Eventing Association

As a sport, eventing is inherently competitive. Riders compete against other riders on the hunt for wins, qualifying scores, and upgrade points while simultaneously competing against themselves as they work towards improved dressage scores and cleaner jump rounds. When it comes to business, though, eventers-turned-entrepreneurs Ainsley Jacobs of Ride Heels Down and Mary Campbell of Mare Modern Goods are proving that community is stronger than competition and their brands are better together.