Arenus Becomes a Sponsor of the USEA

Updated: 2009-10-05

Arenus Becomes a Sponsor of the United States Eventing Association

St. Louis, MO-September 28, 2009 – Arenus is excited to announce a partnership with the United States Eventing Association (USEA) as a first time media sponsor. The three year agreement gives Arenus sponsoring rights of the association’s blog and bi-weekly e-newsletter which is distributed to over 30,000 subscribers.

Eventing is an international sport which is considered by many as an equestrian triathlon. Eventing consists of three separate phases in which a horse and rider compete: Dressage, cross-country and show jumping. The USEA based in Leesburg, VA is the National Association that oversees recognized eventing competitions nationwide.

“We are delighted to welcome such an outstanding organization as Arenus as a sponsor of the Association,” said Jo Whitehouse, CEO of USEA. “The many forms of new media are playing a vital role in our communications with our members, and indeed all lovers of the sport, and we are extremely grateful to Arenus for enabling us to continue to reach out to the entire eventing community through our daily blog and our e-newsletter.  

Arenus, a division of Novus Nutrition Brands, LLC, creates products that draw upon over 15 years of proven research, field studies and expertise in animal health and nutrition from Novus Nutrition Brands’ parent company, Novus International, Inc. 

For the past two years Arenus has been a sponsor of the ROLEX^® Three-Day Event held in Lexington, KY. “Arenus knows that eventers depend on the USEA as a source of up to the minute, three-day eventing information.  We are pleased to be able to sponsor these mediums as a way for the USEA to communicate on the topics that are important to these passionate equestrians,” said Celeste Mohatt, Marketing Manager for Arenus.

The Arenus family of equine products includes the EQUILITE™ product line, SORE NO MORE^®, STEADFAST^® joint health supplement and ASSURE^® digestive aid supplements.  For more information, visit www.arenus.com.      

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About Arenus

Arenus is a premier provider of innovative health and nutrition products for pets and horses. A growing division within Novus Nutrition Brands, a global company dedicated to health and science through nutrition. To learn more about our products, or find an Arenus event near you, call (866) 791-3344 or visit www.arenus.com.

About USEA

The United States Eventing Association (USEA) is the national association for the Olympic equestrian sport of eventing and is committed to education, horsemanship and equine welfare. Celebrating its 50^th anniversary this year, the USEA provides horses and riders with levels of competition suited to their individual skills and creates an educational environment whereby members of the eventing community can participate safely and experience for themselves all the enjoyment and excitement that is Eventing. For more information contact (703) 779-0440 or visit www.useventing.com.

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